Get results that matter to your law firm

IMT is a Google Premier Partner (top 1% globally), as well as a Microsoft and Meta Partner. With over 20 years of experience and access to up to $6,000 in ad credits, we combine proven strategies, platform insights, and data-driven optimisation to deliver measurable ROI for law firms.

The most effective strategy combines Google and Microsoft search ads to capture high-intent leads with Meta campaigns for awareness and retargeting. We also use split testing across ads, creatives, and landing pages to find the strongest-performing combinations. This mix ensures your firm benefits from both precision targeting and broad brand visibility, delivering consistent lead generation and measurable ROI.

Law firms can generate leads cost-effectively by combining Google and Microsoft search ads with Meta campaigns for awareness and retargeting, all supported by high-converting landing pages. As a Google Premier Partner and Microsoft Partner, we can also provide up to $6,000 in ad credits across Google and Microsoft channels to help maximise ROI and boost campaign performance.

Strategic Performance Oversight (SPO) is the layer that sits above execution and focuses on decision quality, prioritisation, and commercial interpretation.

Rather than just running campaigns or reporting on results, it ensures activity is aligned to clear goals, paced sensibly as budgets scale, and translated into actions that make commercial sense.

It answers questions like:

• What should we focus on next?
• What should we stop doing?
• When is it safe to scale, and when isn’t it?

Account management focuses on delivery: builds, optimisations, testing, and reporting.

Strategic Performance Oversight focuses on judgement: direction, decision discipline, and commercial interpretation.

When IMT manages accounts end-to-end, SPO is included as standard.

When clients or agencies have internal delivery resource, Oversight can sit above execution as a standalone layer.

It’s designed for businesses that have moved beyond “set and forget” marketing and are now dealing with scale, complexity, or scrutiny.

That includes:

• Growing businesses scaling spend and needing confidence in decisions
• Agencies whose clients are challenging strategy rather than clicks
• Teams with execution capacity but lacking senior oversight

If you’re looking for quick wins or purely tactical support, this won’t be the right fit.

Every law firm is different, from practice areas and location coverage to compliance requirements and client value. We begin with a structured onboarding process to understand your firm, your objectives, and how you currently compete locally and nationally.

From there, we build a tailored paid digital acquisition strategy and six-month roadmap covering channel mix, budget allocation, key milestones, KPIs, and review points, so performance is measured against commercial outcomes, not just clicks.

Campaigns typically combine paid search and paid social advertising across Google, Microsoft, and Meta to reach potential clients at the point of active intent or early consideration. We use precise targeting, high-converting landing pages, and clear calls-to-action to give each click the best possible chance of becoming a qualified enquiry.

No. We focus exclusively on intent-led paid digital advertising. We do not run email outreach, scrape data, or use purchased lead lists. All enquiries come from users actively searching for legal services or engaging with targeted paid campaigns.

Anyone can generate enquiries by driving untargeted traffic or lowering the bar on form submissions. The result is often high enquiry numbers but poor conversion into signed clients.

Our approach is designed to attract qualified intent, not just volume. Years of experience in legal lead generation inform how we structure campaigns, select keywords and audiences, control messaging, and qualify traffic before it reaches a contact form.

By focusing on the right search terms, locations, practice areas, and user signals, we prioritise enquiries with the strongest likelihood of converting into new clients, not just enquiries that look good in a report.

Each client and project is different depending on the services offered, location, and competitiveness of the auction. Broadly speaking though, for a pilot campaign we typically recommend a budget of £1,000–£1,500 per month over a 10-week period. This provides enough data for effective testing, optimisation, and early lead generation before scaling up.

Most law firms start seeing initial enquiries within 2–4 weeks of launching campaigns. As the campaigns are refined with data-led optimisations, lead quality improves, cost per lead decreases, and ROI grows over time.

We can do either. Many clients choose full management, where we handle strategy, optimisation, and reporting. Alternatively, we can set up the campaigns correctly and train your team to run them in-house.

Absolutely. We often work with law firms whose campaigns are underperforming. We start with a free audit to identify wasted spend, poor targeting, or conversion issues, then rebuild and optimise for stronger performance and ROI.

We use advanced tracking tools including Google Tag Manager, GA4, and platform-specific conversion tracking to monitor form fills, calls, and lead quality. This allows us to calculate cost per lead and ROI accurately for full campaign transparency.

Yes. Our dedicated CRO (Conversion Rate Optimisation) team will audit your website and landing pages using Friction Analysis theory to identify any barriers that might prevent visitors from converting. We ensure your pages are set up correctly with fast load times, clear calls-to-action, and proven layouts designed to maximise lead generation. Whether we design new landing pages or optimise existing ones, our goal is to make every click count.

Yes. We ensure all campaigns meet industry regulations and platform policies, so your law firm maintains a professional and compliant online presence.

We work on a simple 30-day rolling agreement, giving you the flexibility to start with a low-risk pilot campaign while keeping us fully accountable for results every month.

As a Google Premier Partner, IMT can give eligible new accounts up to $6,000 in ad spend credits. These credits are applied directly to your campaigns, giving you more budget to generate leads without extra cost.