|
Growth-led paid media, powered by Strategic Performance Oversight.
We design, setup, and manage performance-led paid media PPC campaigns. What sets us apart is decision quality: clear priorities, disciplined scaling, and protecting ROI as spend increases. Strategic Performance Oversight is built into how we work.
Creating PPC campaigns is easier, decision quality is harder
Paid media PPC campaign creation has become easier to launch and automate. Knowing what to prioritise, when to scale, and when to hold back has not. Most performance issues emerge when strategic direction becomes unclear, not when ads stop running.
What businesses struggle with…
- “Knowing where to focus our PPC efforts, or what to ignore”
- “Scaling campaign budgets without affecting ROI”
- “Interpreting all that report data into commercial action”
- “Scheduling PPC campaigns for real impact”
What we do differently…
Strategic Performance Oversight to guide decisions
Clear priorities, escalation flags, and accountability
Outcome-led reporting, not charts without context
Roadmaps with milestones, not random tweaks
Two ways to work with IMT
Account Management is the operating choice. Stategic Performance Oversight is the philosophy. Pick the model that fits your business and appetite for hands-on delivery.
Full PPC Account Management
Best if you want IMT to run campaigns end-to-end. Strategic Performance Oversight is included as standard.
- Builds, optimisation and testing
- Creative and asset support (where relevant)
- Tracking QA and measurement integrity
- Roadmap, reporting, and strategic oversight included
Strategic Performance Oversight
Best if you’re managing accounts in-house, but want strategic judgement, analysis, reporting, and stronger decision-making.
- Priority setting and direction
- Budget allocation and scale decisions
- Escalation when performance drifts
- Roadmap, reporting, and KPI accountability
Full PPC Account Management
If you want IMT to run campaigns end-to-end, we do that. Strategic Performance Oversight is included as standard within management. We utilise a tried, tested, and continuously refined framework to provide a comprehensive service to our clients.
Microsoft
Amazon
Spotify
TikTok
Built for Lead Gen & Ecommerce
Designed to work for individual accounts, lead generation or sales:
- A framework driving growth, smarter decisions, better ROI
- Full sector review & in-depth audits of existing performance
- Analysis of what your competitors are doing (and how it’s working)
- A forensic review of your website’s ability to convert
- 6-month roadmap + ongoing performance adjustments
- Clarity on where to focus, what to fix, and how to scale.
What we manage day-to-day
Account management includes:
- Account builds and restructures across agreed channels
- Ongoing optimisation, testing, and performance improvement
- Budget pacing and bid strategy management
- Creative and landing page iteration where required
- Search term, audience, and placement hygiene
- Tracking and measurement QA (GA4, GTM, conversions)
Delivery with Oversight Built-In
When IMT manages your accounts, Strategic Performance Oversight is included as standard. This ensures decisions remain commercially grounded, prioritised correctly, and focused on long-term ROI as your account scales.
Strategic Performance Oversight
The strategic method of working that decides what matters next, why it matters commercially, and how we scale without breaking ROI.
Direction
What we do next, what we stop doing, and what success looks like.
Decision discipline
How we keep performance stable: budget pacing, drift prevention, wastage reduction.
Commercial interpretation
Translating platform data into business decisions (profit, leads, pipeline, ROI).
Strategy & Roadmap
The plan that makes every optimisation coherent.
- KPI targets agreed upfront (CPA / ROAS / volume / quality)
- Channel clarity (what Search is for, vs PMax vs Paid Social)
- Priority order (highest impact work first)
- 30/60/90 day milestones with clear scale and stop triggers
- Testing plan (what we’re validating, how we’ll measure it)
- Risk and wastage controls (guardrails before spend increases)
Delivery
The disciplined delivery that turns the roadmap into results.
- Structure and optimisations aligned to roadmap priorities
- Ongoing hygiene to reduce waste (search terms, audiences, placements)
- Creative and landing page iteration to lift conversion efficiency
- Budget pacing and bid control to support stable scaling
- Measurement integrity checks (tracking QA, attribution)
- Documented actions tied to KPI impact
What changes
- Clear priorities and next actions
- Less noise and wasted effort
- Faster learning and better testing focus
- More confidence in scaling decisions
What it prevents
- Random optimisation without a strategy thread
- Scaling spend because “the platform recommends it”
- Reporting that describes performance but doesn’t change it
- Decisions made on platform metrics rather than profit or pipeline
Start delivering with confidence
When IMT provides Strategic Performance Oversight, your delivery remains commercially grounded, prioritised correctly, and focused on long-term ROI as your account scales.
Why choose IMT
20 years in the business
1,600+ clients supported
£44+ million managed spend
See how we work
We’ve condensed over 20 years of experience into a framework that drives real growth, smarter decisions, and better ROI. Everything we do is tied together into a strategic roadmap giving you total clarity on where to focus, what to fix, and how to scale.
FAQs
What does a digital marketing agency do?
A digital marketing agency helps businesses grow online through paid search, social, and analytics. IMT manages Google, Meta, Microsoft & LinkedIn Ads to drive measurable ROI, not vanity metrics.
What makes IMT different from other agencies?
With 20+ years’ experience and Google Premier Partner status (top 1% globally for ROI), IMT combines specialist teams in PPC, CRO, analytics & creative to deliver consistent, accountable results.
What services do you offer?
We specialise in running growth-focused Paid Media campaigns across Google Ads, Microsoft Ads, Meta Ads (Facebook & Instagram), TikTok Ads, Snapchat Ads, LinkedIn Ads, Spotify Ads, and Amazon Ads. Our services go beyond campaign setup, we provide strategy development, full campaign builds, ongoing optimisation, in-depth reporting, audits, sector insights, and competitor analysis. Everything is designed to drive scalable growth, more leads, and measurable ROI for your business.
How much does digital marketing cost?
Our managed plans start from £499 + VAT/month for ad spend up to £2k, including optimisation, testing & reporting. Each plan includes a setup phase covering tracking, strategy & account structure.
How soon will I see results?
Search & social PPC campaigns can deliver results within weeks. CRO and tracking improvements typically build compounding gains within 1–3 months.
Do you guarantee results?
No ethical agency can guarantee outcomes, but we set clear KPIs, run A/B tests, and track every lead or sale to demonstrate tangible ROI and continual improvement.
What is Strategic Performance Oversight?
Strategic Performance Oversight (SPO) is the layer that sits above execution and focuses on decision quality, prioritisation, and commercial interpretation.
Rather than just running campaigns or reporting on results, it ensures activity is aligned to clear goals, paced sensibly as budgets scale, and translated into actions that make commercial sense.
It answers questions like:
- What should we focus on next?
- What should we stop doing?
- When is it safe to scale, and when isn’t it?
Is SPO just another name for management?
Account management focuses on delivery: builds, optimisations, testing, and reporting.
Strategic Performance Oversight focuses on judgement: direction, decision discipline, and commercial interpretation.
When IMT manages accounts end-to-end, SPO is included as standard.
When clients or agencies have internal delivery resource, Oversight can sit above execution as a standalone layer.
Who is SPO for?
It’s designed for businesses and agencies that have moved beyond “set and forget” marketing and are now dealing with scale, complexity, or scrutiny.
That includes:
- Growing businesses scaling spend and needing confidence in decisions
- Agencies whose clients are challenging strategy rather than clicks
- Teams with execution capacity but lacking senior oversight
If you’re looking for quick wins or purely tactical support, this won’t be the right fit.
Book a quick discovery call.
We will recommend either Oversight-only or Full Management depending on your internal resource and growth goals.
Fill in the form to schedule a call back.
Book a meeting now…
