Google Shopping campaign management.
Google Shopping allows people to search for products and compare prices through Google search. By utilising Product Listing Ads (PLAs), we can help your business build search campaigns to create a faster and more efficient way of selling to these potential customers.
IMT can manage your Google Shopping campaign ensuring your inventory is seen by as big an audience as possible while maximising Return On Investment for each one of your products.
How we can help you.
Generate
We can help you create a product feed of your inventory, one that focuses on Google’s product taxonomy and delivers reliable data to the consumer.
Optimise
We can optimise your product data to help improve relevancy, ad position and visitor traffic for your shopping campaign.
Manage
We can manage your campaign as you would your own store – pushing key products to the front, highlighting promotions, and segmenting brands and non-brands.
How it works.
Feed generation
Product Listing Ads (PLAs) are individual product adverts which form part of your shopping campaign. These PLAs are created directly from an inventory feed to appear in Google’s ‘shopping’ section as well as on the main search engine results page, typically above text ads.
IMT can help generate your inventory feed to ensure your products are seen by as wide an audience as possible.
Product data optimisation
Your product data is the equivalent of your ad copy so we optimise it to provide maximum visibility, performance and ROI. Our campaign managers generate unique keyword content for your PLAs and edit details such as name, price, description, category and more.
A correctly optimised feed can trigger improved traffic to your website as well as driving visitors toward products you specifically want them to see.
Shopping campaign management
Structure, optimisation and bidding strategy will define the success of your shopping campaign so we take care of the management to ensure your listings are working as efficiently as possible.
Our experienced team will examine your marketing goals, profit margins and product performance to create a bid strategy that’s best for your business. And by optimising your feed, you’ll receive maximum visibility across a wide range of relevant search terms as used by your potential customers.
Why choose us for Google Shopping Management.
We are proud to be rated by Google as one of their handful of elite Premier Partners which is a very hard status to achieve. The grading takes into account the amount of ad spend we manage, client feedback, new client volumes and most importantly the high average performance index we deliver for campaigns across the board.
It means we work hand in glove with Google, with a team there dedicated to supporting us and allowing us access to beta tools that other agencies wait months to get their hands on. This relationship gives us a cutting edge over our competitors and enables our clients to perform to a higher level over their competition as well. Read more
Insight
We know retail inside out and back to front. We have unique insight and experience combined with tried and tested acquisition strategies that deliver success for e-commerce businesses.
Techs
Our techs spend more time optimising accounts on average that anyone else. Which let’s face it, is what you’re paying for! (source: Google)
Our clients love us
Don’t just take our word for it. We have an average rating of 4.9/5 for client user reviews of our business on independent site Reviews.co.uk.
Talk to us about Google Shopping.
Call us FREE from mobiles and landlines on 0800 044 3664 and speak with one of our digital marketing experts to request more information or schedule a meeting.
Or fill in the form and one of our team will get back to you.