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Email Marketing & Automation for Ecommerce and Lead Generation.
Turn more leads into customers and more first-time buyers into repeat purchasers through personalised email automation, lifecycle campaigns and intelligent segmentation. As a Klaviyo Partner, IMT builds and manages email programmes designed around acquisition, retention and customer lifetime value.
How Email Marketing Supports Customer Acquistion & Retention.
Effective email marketing goes beyond newsletters and promotional sends. It combines automated lifecycle flows, targeted campaigns and customer segmentation to move prospects and customers towards the next most valuable action.
Messages can be triggered by behaviour—such as joining a list, viewing a product, abandoning a checkout or completing a purchase—or sent to carefully defined audience segments based on engagement, purchase history and other customer data.
Welcome & Nuture Leads
Introduce new subscribers or leads to the brand and move them towards first conversion.
Win-Back & Re-Engagement
Identify customers or leads who have become inactive and re-engage them with relevant messaging.
Browse & Cart Abandonment
Reconnect with users who showed purchase intent but left before converting.
Campaigns & Promotions
Plan targeted promotional, seasonal and product-led campaigns for relevant audience segments.
Post-Purchase & Cross-Sell
Support onboarding, product education, repeat purchasing and complementary product recommendations.
List Growth & Sign-Up Forms
Grow permissioned first-party audiences through targeted forms and subscription journeys.
How it helps Lead Gen & Ecommerce.
Lead Generation
Typical use
Nurture enquiries and prospects through longer decision cycles.
Key capabilities
Lead capture forms, CRM/social lead sync, welcome sequences, drip nurture, behavioural segmentation and re-engagement.
Best for
B2B services, education, professional services and other businesses where conversion rarely happens on the first interaction.
Ecommerce
Typical use
Increase first purchases, repeat revenue and customer lifetime value.
Key capabilities
Ecommerce integrations, browse/cart abandonment, post-purchase, cross-sell, replenishment, win-back, product recommendations and behavioural segmentation.
Best for
Product-led businesses where repeat purchasing and retention materially influence profitability.
Klaviyo Email Marketing & Automation.
IMT uses Klaviyo to build data-led email programmes around customer behaviour rather than relying on one-size-fits-all newsletter sends. Klaviyo flows can trigger communications from events such as subscriptions, checkout activity, purchases and other customer actions, while dynamic segments allow audiences to change automatically as behaviour changes.
Ecommerce integrations can also use product data to personalise messages and recommendations around items customers have viewed, added to cart or previously purchased.
What we manage.
Automation & Flows
We design lifecycle flows around the customer journey, including welcome, abandonment, post-purchase, win-back and other behaviour-triggered sequences.
Segmentation & Personalisation
We build dynamic audience segments using engagement, purchase behaviour and customer data so campaigns and automations can become more relevant over time.
Campaign Strategy & Management
We plan and manage promotional, product-led and lifecycle campaigns around commercial priorities rather than simply increasing send frequency.
Reporting & Optimisation
Performance is reviewed across conversion, revenue, engagement and lifecycle metrics, with flows, audiences, copy and creative continually refined against business objectives.
Related Ecommerce Retention & Conversion Insights.
15 key metrics to improve your cart abandonment.
Cart abandonment is one of the most frustrating parts of a sales funnel. What you need to be able to do is use your cart abandonment statistics to work out why they failed to complete the transaction. Understanding this information can help you increase conversions and reduce your abandoned cart rate.
12 tactics to optimise your website checkout process.
The most important part of your website is your checkout. It’s the place where prospects become customers (read: it’s where you make money). But creating a seamless checkout experience isn’t always easy. Take a look at these 12 unique checkout hacks top brands use to get more customers, more quality leads, and increase customer loyalty.
Email Marketing case studies.
Cart Abandonment Case Study.
An online coffee retailer that offers one-off purchases and subscriptions. Using two cart abandonment flows, one to target purchases and one to target customers who abandoned setting up a subscription, they saw a 12.3% average conversion rate and 41% of all revenue attributed to their automated email marketing.
Email Services:
Email Automation Setup
Account Management
Email Design & Copy
List Growth & Segmentation
Promotions / Sales Case Study.
A skincare brand that sells products made from organic ingredients in sustainable packaging. Using automated campaigns that focused on multi-channel emails and SMS to highlight discount codes over the Black Friday event the company saw 40% revenue growth and 69.8x ROI.
Email Services:
Email Automation Setup
Account Management
Email Design & Copy
SMS Automation and Account Management
Talk to us about Email Marketing & Automation.
Whether you need lifecycle automation built from scratch, existing Klaviyo flows improved or ongoing email campaign management, we can review your current setup and identify the strongest opportunities for conversion and retention growth.
Businesses looking for combined customer acquisition and lifecycle support can also explore our wider PPC Account Management proposition.
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