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Improve online sales by 15-30% through the power of Email Marketing.
Drive revenue and brand loyalty with a highly sophisticated email marketing systems that can help scale your e-commerce business via automated emails that deliver relevant content to your customers at the right time.
20 Years In The Business
1000+ Successful Clients
£44m+ Ad Spend Managed
What is Email Marketing?
Email Marketing is about sending emails to prospective and current customers which are relevant to their interests and buying intentions. The aim is to educate, sell and build customer brand loyalty. The process involves automating personalised emails dependent on the communication or conversion flow you want to achieve such as:
Welcome Email
Customer Re-engagement (win-back)
Cart Abandonment
Promotions / Sales
Pop-up Subscriptions
How does it help Ecommerce?
Let’s examine the above conversion flow of Cart Abandonment:
Nearly 70% of online shopping carts are abandoned by customers …
… so only 3 in 10 customers who add to cart make it to checkout …
Email Marketing can help businesses retarget the 70%.
A cart recovery email campaign is a great way to recoup lost revenue by retargeting the customer with the product information they had in their cart before abandoning. This information can include the product type, size and colour all delivered to their inbox with a reminder to complete the purchase.
- Abandoned cart emails have an open rate of 45%.
- 1 in 5 recipients click on that email.
- 11% will go on to make a purchase as a result.
15 key metrics to improve your cart abandonment.
Cart abandonment is one of the most frustrating parts of a sales funnel. What you need to be able to do is use your cart abandonment statistics to work out why they failed to complete the transaction. Understanding this information can help you increase conversions and reduce your abandoned cart rate.
12 tactics to optimise your website checkout process.
The most important part of your website is your checkout. It’s the place where prospects become customers (read: it’s where you make money). But creating a seamless checkout experience isn’t always easy. Take a look at these 12 unique checkout hacks top brands use to get more customers, more quality leads, and increase customer loyalty.
Email Marketing case studies.
Cart Abandonment Case Study.
An online coffee retailer that offers one-off purchases and subscriptions. Using two cart abandonment flows, one to target purchases and one to target customers who abandoned setting up a subscription, they saw a 12.3% average conversion rate and 41% of all revenue attributed to their automated email marketing.
Email Services:
Email Automation Setup
Account Management
Email Design & Copy
Customer Growth List
Promotions / Sales Case Study.
A skincare brand that sells products made from organic ingredients in sustainable packaging. Using automated campaigns that focused on multi-channel emails and SMS to highlight discount codes over the Black Friday event the company saw 40% revenue growth and 69.8x ROI.
Email Services:
Email Automation Setup
Account Management
Email Design & Copy
SMS Automation and Account Management
Talk to us about Email Marketing.
Call us FREE from mobiles and landlines on 0800 044 3664 and speak with one of our digital marketing experts to request more information or schedule a meeting. Or fill in the form and one of our team will get back to you.
