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Internet Marketing Team

Paid Search PPC Management
Search Shopping Display

Google Ads Management from a Premier Partner Agency.

Generate more leads, sales and revenue through specialist Google Ads management across Search, Shopping, Performance Max, Display and YouTube.

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Why choose IMT for Google Ads?

Google Ads allows businesses to capture high-intent demand at the point customers are actively searching, while also supporting product discovery, remarketing and video-led acquisition. Our Google Ads specialists combine campaign structure, keyword and search-term analysis, bidding, budget management, conversion tracking and continual optimisation to improve lead quality, sales performance and return on advertising spend.

For combined management across Google Ads and Microsoft Ads, explore our Paid Search Management service. For wider multi-channel management across Paid Search, Paid Social and Ecommerce, see PPC Account Management service.

Google Ads PPC
20+ years

in the business

1600+ clients

supported

£44+ million

managed ad spend

Google Ads Management Across the Full Platform.

Search Ads

Capture existing high-intent demand.

Google Ads Shopping PPC

Shopping & PMax

Drive product discovery and ecommerce sales.

Google Ads PPC Display Remarketing

Display & Remarketing

Reconnect with prospects and support wider acquisition journeys.

YouTube Ads PPC

YouTube Ads

Use video for awareness, consideration and direct-response campaigns.

Google Premier Partner Accreditation.

IMT is a 2026 Google Premier Partner. Premier Partner status is awarded to the top-performing participating Google Partners within each country and reflects factors including client growth, retention, product diversification and annual Google Ads spend.

Google Premier Partner 2026

Google Partner requirements include certified account strategists across the Google Ads product areas they manage. IMT maintains the expertise required across all disciplines.

proven client growth

Premier Partner evaluation considers both existing-client growth and new-client growth, making sustained account development part of the accreditation criteria.

client retention

Google also considers the ability of Premier Partners to retain active Google Ads clients year over year.

product diversification

Premier Partner assessment rewards investment beyond Search, including Shopping, Display, YouTube and other Google advertising products.

Our process.

Initial Consultation
We establish your commercial objectives, current marketing activity, existing account performance and growth priorities before defining the right Google Ads approach.
Discovery & Strategy
For existing campaigns, we conduct a detailed audit with key improvements. For new clients, we provide a market strategy covering competitors, channels, and budgets. You’ll be presented with a document outlining our findings.
Account Setup
We verify conversion tracking, review landing pages and CRO issues, assess existing campaign structure and build or restructure Google Ads campaigns around the agreed strategy. A pre-launch review confirms tracking, budgets, targeting and campaign priorities before activation.
Performance Reviews
We hold regular check-ins—weekly, bi-weekly, or monthly—based on account size. These sessions review performance, KPIs, and upcoming strategies to ensure continued success.
Optimisation
Ongoing optimisation covers search terms, keywords, bidding, budgets, audiences, Shopping feeds, creative assets and campaign structure where relevant. Performance data is available through live dashboards and regular reporting, with priorities continually adjusted against agreed commercial KPIs.
Launch
Once signed off, we execute the strategy and launch campaigns. The first 24 hours involve close monitoring to resolve any early issues.

“I’ve recommended IMT to several friends and business acquaintances over the last few years and I have nothing but great words to say.”

Alex, Calad Media Ltd.

“IMT are an awesome team. A lot of agencies will talk it up but IMT will actually deliver on what they say. That’s huge and what sets them apart.”

Dan, Quantum Electrical

“Great communications, precise campaigns and a host of analytic reports ensure we know exactly what we’re achieving for our spend.”

Simon Lind, Ferguson/Cello Electronics

Talk to us about Google Ads management.

Google Ads can be managed as a specialist channel or as part of IMT’s broader PPC Account Management service.

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