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Paid Social Management Across Meta, LinkedIn & TikTok.
IMT provides specialist Paid Social management across Meta, LinkedIn, TikTok and other leading advertising platforms. If you’re looking for full multi-channel management across Paid Search, Paid Social and Ecommerce, explore our PPC Account Management service.
Why choose IMT for Paid Social?
Paid Social gives businesses the ability to reach highly targeted audiences throughout the customer journey, from initial discovery through to conversion and remarketing. Our team combines platform expertise, audience targeting, creative testing, conversion tracking and continual optimisation to improve acquisition performance rather than simply generate reach or engagement.
in the business
supported
managed ad spend
Paid Social services.
Meta Ads
Reach prospecting and remarketing audiences across Facebook and Instagram using Meta’s extensive targeting, creative and conversion optimisation capabilities. We manage campaign structure, audience strategy, creative testing and ongoing performance around your commercial objectives.
TikTok Ads
Reach discovery-led audiences through short-form video advertising designed around strong creative, audience testing and measurable conversion outcomes. TikTok can play an important role in both customer acquisition and ecommerce growth where the audience and proposition are right.
Spotify Ads
Reach listeners through targeted audio, video and podcast advertising based on audience characteristics, interests and listening behaviour. Spotify can provide incremental reach where audio forms a useful part of the wider acquisition strategy.
Snapchat Ads
Reach highly engaged mobile audiences through visual advertising formats built for discovery, consideration and conversion. Campaign targeting can be developed around demographics, interests, behaviours and location.
LinkedIn Ads
Reach professional audiences through job role, seniority, industry, company and other business-focused targeting criteria. LinkedIn is particularly valuable for B2B campaigns where audience quality and commercial relevance matter more than simply driving low-cost traffic.
YouTube Ads
Reach audiences through video across YouTube using Google’s audience and intent signals. We use YouTube where video can support awareness, consideration, remarketing or direct-response acquisition as part of the wider paid-media strategy.
What we do.
Our Paid Social team is focused on driving targeted and relevant users to your business from content placed on Facebook, Instagram, LinkedIn, TikTok, Spotify, Snapchat and YouTube.
Budgeting
We will take care of your budget as if it were our own with a focus on Return On Investment for your ad spend.
Audience strategy & Targeting
By utilising powerful audience selection tools, we can target the people who are right for your business.
Create ads
We can provide video, photo or text ads that put your business goals front and centre.
Ad placement
We’ll extend your business reach by running ads across Facebook, Instagram, Audience Network and Messenger.
Conversion tracking
We verify and improve conversion tracking so Paid Social decisions are based on reliable lead, sales and revenue data rather than surface-level engagement metrics.
Measure & report
We offer measurement solutions organised by objective to give your business insights that matter most.
2x channels, as standard.
As part of your Paid Social Meta Management, both advertising channels Facebook and Instagram are included, as standard.
Reach targeted audiences across prospecting and remarketing campaigns using Meta’s audience signals, conversion optimisation and broad range of creative formats. We continually test audiences, ads and campaign structures to improve lead or sales efficiency.
Reach visually engaged audiences across Feed, Stories, Reels and other Instagram placements. We combine creative testing with audience and conversion data to move users from discovery through to measurable action.
Our process.
“I’ve recommended IMT to several friends and business acquaintances over the last few years and I have nothing but great words to say.”
Alex, Calad Media Ltd.
“IMT are an awesome team. A lot of agencies will talk it up but IMT will actually deliver on what they say. That’s huge and what sets them apart.”
Dan, Quantum Electrical
“Great communications, precise campaigns and a host of analytic reports ensure we know exactly what we’re achieving for our spend.”
Simon Lind, Ferguson/Cello Electronics
Talk to us about Paid Social management.
Paid Social can be managed as a specialist channel or as part of IMT’s broader PPC Account Management service.
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