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Digital Marketing: Where To Focus, What To Fix, How To Scale.
We believe successful campaigns are built on insight, not instinct. Join the agencies, CMOs and brands using our data-led approach to scale their paid search and social performance.
20 Years In The Business
1000+ Successful Clients
£44m+ Ad Spend Managed
Unlock the Power of PPC Advertising: Go beyond 'Setup and Spend'
We’ve condensed over 20 years of experience into a framework that drives real growth, smarter decisions, and better ROI.
Discover a full landscape view of your sector, in-depth audits of your existing performance, analysis of what your competitors are doing (and how it’s working), and a forensic review of your website’s ability to convert. All findings are tied together into a strategic 6-month roadmap giving you total clarity on where to focus, what to fix, and how to scale.
We work with:
Microsoft
Amazon
Spotify
TikTok
Snapchat
Let’s get started…
1. Sector Report: Know the Playing Field
Perfect for businesses new to paid media or launching into a new vertical, our Sector Report maps the entire landscape before a single pound is spent. We analyse your market using real-world data from Google, Meta, LinkedIn, TikTok, and beyond, including keyword demand, audience targeting, platform trends, and budget forecasts.
What you get:
- Forecasted traffic & lead volumes across multiple budgets
- Keyword, CPC, and seasonal trend analysis
- Platform targeting breakdowns and creative suggestions
- Entry-level benchmarks and ROAS expectations
Why it matters:
Jumping into paid media without understanding the landscape is a fast way to burn budget. This report eliminates guesswork by giving you a realistic view of what it will take to win in your space.
It shows what performance could look like at different spend levels, helps avoid underfunded campaigns, and gives decision-makers clarity before committing budget. For newer advertisers, it’s the confidence boost needed to get started. For established players, it’s a vital tool to map expansion into new channels or products.
How It Works: Simple, Fast, and Effective.
#1
We Research.
Using top-tier digital tools, we gather insights from search engines, social platforms, ad data.
#2
We Analyse.
Our techs break down competitor strengths, weaknesses, and hidden opportunities.
#3
We Deliver.
A clear, data-backed report with actionable strategies to improve your digital marketing.
2. Account Audit: Fix What's Holding You Back
For advertisers already running paid campaigns, our Account Audit is a manual, forensic check-up that goes deeper than any automated tool. We assess every part of your account: structure, targeting, bidding, creatives, attribution, and more, identifying where performance is leaking and what’s stopping you from scaling.
What we look at:
- Campaign structure and audience segmentation
- Keyword and bidding performance vs industry benchmarks
- Conversion tracking setup and attribution accuracy
- Ad creative relevance and landing page quality
Why it matters:
Even the most experienced teams miss opportunities or make small missteps that lead to big losses. From misconfigured tracking and wasted spend to bloated campaign structures and internal competition.
Clients love this audit because we don’t just say what’s wrong, we show how to fix it, what to prioritise, and where the biggest wins are, and uncover the inefficiencies that silently erode ROI. If you’re spending thousands per month, this report pays for itself within weeks.
Use Cases: How Business Benefit From Our Methods.
Financial Services.
“We discovered a competitor’s social media engagement was 50% higher due to their focus on real-time financial news. With this insight, we adjusted our content strategy, resulting in a 35% uplift in engagement.”
E-commerce.
“The analysis showed a rival’s influencer partnerships delivered a 3x return on ad spend (ROAS). With these insights we adopted a similar approach and saw a 20% increase in conversion rates within two months.”
B2B SaaS.
“By analysing a competitor’s PPC ads, we found they were bidding aggressively on industry-specific pain points. We adjusted our ad copy and doubled our lead generation in just six weeks.”
3. Competitor Analysis: Learn from the Market Leaders
Most competitor reports stop at surface-level stats. Ours doesn’t. This is a high-impact, manually produced deep dive into your rivals’ digital presence, revealing what they’re doing across search, social, display, and ecommerce. We break down spend trends, ad creatives, keyword strategies, and even psychographic targeting, showing not just what they’re doing, but how it’s working.
What we look at:
- Ad copy, creatives, placements, and spend strategies
- Keyword overlap and long-tail opportunities
- Social media and content formats that are performing
- Audience personas, regional strengths, and market gaps
Why it matters:
The fastest route to competitive advantage is learning from others, both their wins and their mistakes. This report turns generic market insight into tactical direction, giving you an edge.
We help you spot gaps your competitors are missing, identify where you can out-position them, and build campaigns that don’t just compete, but convert better. It’s like starting a race with a head start, knowing exactly what the others are doing and where you can do it smarter.
What Our Clients Say.
“An absolute game-changer!”
“This report saved us months of research and showed us exactly where to focus our marketing spend.”
Sarah L., E-commerce Owner
“The insights were eye-opening!”
“We had no idea our competitors were running niche paid campaigns. We followed suit and saw instant results.”
James T., B2B SaaS Marketer
“Worth every penny.”
“This report paid for itself within weeks. Our ad performance improved, and we scaled faster than expected.”
Anna R., Head of Digital Marketing
4. CRO / Friction Analysis Review: Turn Clicks into Conversions
Paid traffic is only half the battle. If your website doesn’t convert efficiently, every click is a wasted opportunity. Our CRO/Friction Analysis report audits your user journey from ad click to conversion, highlighting where users drop off, get confused, or abandon. It covers your homepage, landing pages, product/category pages, and checkout.
What we look at:
- Friction points in navigation and mobile UX
- Underperforming CTAs, forms, or trust signals
- Distractions and conversion blockers
- Quick wins to lift AOV, reduce bounce, and boost sales
Why it matters:
A 20% lift in your site’s conversion rate can double your revenue without increasing your ad spend. Yet most businesses leave simple conversion wins on the table.
This report gives you a data-backed, prioritised to-do list for your developers and designers, helping you get more from your existing traffic. It’s not about opinion or aesthetics, it’s about results. And when combined with a great PPC strategy, it turns your website into a conversion machine.
More Use Cases: How Business Benefit.
Legal Services.
“Our analysis identified that rival firms were ranking highly for niche legal terms we hadn’t targeted. After adjusting our keyword strategy, we saw a 42% increase in qualified leads from search within the first month.”
Retail (Multi-Location).
“Location-level data showed that competitor branches were investing in local search ads with dynamic stock messaging. After replicating this strategy, footfall to key stores rose by 28% week-on-week.”
Health & Wellness.
“Competitor trend analysis revealed spikes in search demand tied to seasonal health goals. By aligning campaign timing and creative with these trends, we boosted trial signups by 55% over a 4-week period.”
5. 6-Month Strategy & Roadmap: From Setup to Scale
All insights are wasted without execution. That’s why we wrap our reports into a 6-month strategic roadmap, your step-by-step guide to building, launching, and scaling high-performing campaigns. We structure this across four key phases: Foundation, Optimisation, Expansion, and Scaling, with detailed actions, milestones, and performance checkpoints.
What we look at:
- Full campaign build strategy: keywords, copy, structure, tracking
- Month-by-month optimisation plan and performance targets
- Audience expansion, creative testing, and scaling methodology
- Reporting cadence, check-in calls, and shared dashboards
Why it matters:
Most agencies throw clients into campaigns without a long-term plan. We do the opposite. Our roadmap gives you clarity from day one, outlining not just what we’re doing, but why, when, and how we’ll measure it.
A detailed, comprehensive strategy keeps everyone aligned, reduces risk, and creates a foundation for scaling in a controlled, confident way. We find our clients love the transparency, and the momentum it creates.
Let’s Build Something That Scales.
Insights, Not Guesswork.
If you’re looking for an agency that digs deeper, thinks smarter, and builds campaigns on insight, not guesswork, then let’s talk. Our playbook isn’t a gimmick; it’s a proven system for scalable success, backed by data and driven by performance.
Ready To Start?
We offer many of these reports FREE to agency partners, CMOs and qualified brands. Whether you’re looking to test the waters or need support closing a client deal, we’re here to help. Get in touch with our team today and let’s start building something that scales.
Talk to us about scaling your digital marketing.
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