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What is White Label Digital Marketing? A Guide For Agencies.
White label digital marketing enables agencies to expand their service offering using specialist delivery partners while retaining ownership of the client relationship. This guide explains how the model works, the benefits for agencies and what to look for when choosing a white label partner.
Agencies increasingly need access to specialist digital capabilities without necessarily having the volume, resource or appetite to build every discipline in-house.
White label partnerships solve that problem by allowing web, SEO, PR and digital agencies to add specialist services under their own brand. The client relationship remains with the agency, while the white label partner provides the expertise, delivery and support behind the scenes.
For IMT’s agency partners, this is focused primarily around paid media, analytics, strategic performance and the supporting expertise needed to win, retain and grow client accounts.
Looking specifically for outsourced paid media? Explore IMT’s White Label PPC Management service →
What is White Label Digital Marketing?
White label digital marketing allows an agency to provide specialist marketing services under its own brand using the expertise and delivery resources of a third-party partner. The partner works behind the scenes while your agency retains the client relationship, brand and commercial control. This service includes:
- Campaign creation/ management team
- Ability to audit campaigns and websites content
- Dedicated digital marketing team covering all the core search and Social Media channels
- Ddedicated tech to assist you on calls and meetings helping you present strategies to clients and discuss sector data and trends
- A wide range of tailored reports, analysis and branded proposals helping you to close that hot lead
Underpinning all of the above is the ability to position and promote your agency as an elite team across key major digital marketing channels including:
– Google
– Facebook
– Microsoft
By partnering with IMT you can pitch prospective clients that your team are the top 3% of digital marketing teams. It will transform your deal conversion rates. Without any financial outlay or additional input our team can turn you into full service digital marketing agency reseller. It enables you to boost your own brand value which also adds value and integrity, building trust in your current brand marketing efforts. You are totally at liberty to set your own price points giving you ultimate control.
Agencies looking specifically for outsourced paid media can explore our White Label PPC Management service, covering paid search, paid social and ecommerce advertising under your agency brand.
Why Do Agencies Use White Label Digital Marketing?
Of course, an increased return on investment is something we all strive for no matter what line of business we are in. Perhaps you haven’t heard of White Label Digital Marketing reselling until now, and you have been missing out. But here is your opportunity to get on the bandwagon and increase your sales.
White Label reselling has many benefits including:
Scalability
Do you scale up a business that has always relied heavily on being able to afford the associated costs. The use of White Label digital marketing products gives you a whole new product range providing services that you previously could not offer. There is no need for massive expenditure giving you the ability to grow your business from a small start-up to something more significant.
Customer retention
Hanging onto existing clients is something we all strive to do, but if we cannot offer all the services under one umbrella, there is a possibility they would jump ship for a company that can. The addition of White Label solutions has been shown to offer a direct correlation in client retention. Because these products work for themselves it gives you A time free add-on providing everything your customers need without giant overheads.
New business
Of course, this could also be a deal sealer for many new business leads. For customers running their own business is just as full-on and they don’t want the hassle of having three or four different companies providing different parts of their marketing. It makes more sense to work with one company, one contact, and customers vote with their purchase orders. By offering every service using White Labelling you can plug the gaps in your own inventory enabling you to become a fully rounded agency.
Expand your service offerings
If your business offers any form of digital marketing solutions, this is an easy way to expand your inventory and they align perfectly with synchronicity. If you already sell a Facebook page generation and post content you could add to the package offering blog content creation, page management, landing pages or advertising campaigns in one easy package using your White Label products as a bundle.
Maintain focus
White Label reselling has the advantage of not distracting you from your core business and brand. Because it is so simple and basically works for itself you still have the opportunity to get on with your day job and deal with anything in your own specialist remit.
How to Choose a White Label Digital Marketing Partner.
Before you jump in and grab the first White Label digital marketing agency you see there are a few things you should consider to ensure you are making the right choice.
First of all, do your due diligence. Visit their site and check what channel awards or accreditations they have. Click on them and ensure they are real and connect to a database that backs up their claims. Make sure they deliver high levels of customer communication – replying promptly to emails, new leads and other interactions.As mentioned earlier we are one of a very small handful of elite teams. We are both Google Premier Partners and Microsoft Advertising Partners. Alongside that our Social Skills extends to being an elite Facebook Marketing Partner.
You also want to ensure you are offering 100% rebranding of all products that give excellent reporting and statistics that can integrate into existing products and platforms.
Basically, any solution you choose from the White Label Digital Marketing range needs to have:
- Strategic depth – Does the partner simply fulfil campaign tasks, or can they provide senior strategic input when accounts plateau or become difficult to grow?
- Client-facing support – Can specialists support pitches, audits, proposals and client meetings when deeper expertise is required?
- Commercial alignment – Does the partner understand that the objective is client growth and retention rather than simply completing campaign-management tasks?
What Support Can a White Label Digital Marketing Partner Provide?
You need to remember that clients will have unique needs, and restrictions on the amount they can spend. So the products you offer must provide a good range of choice allowing them to only purchase certain parts of your inventory. Common White Label packages we provide to our partners are:
PAID MEDIA AUDITS
If you client has an existing account across one of the core channels e.g. Facebook, Instagram, Google Ads, Microsoft etc. our team can anonymously provide a branded audit report for your team to forward to the client showing where they are going wrong and how you can help change and optimise things moving forwards.
Competitor Analysis
Simply provide the competitor/s you want our team to look at for you and we will come back with a fully branded in depth analysis of their digital marketing activities. Covering areas such as spend, seasonal allocations, top performing text/ display ads and keywords, key landing pages and competitor traffic analytics.
SECTOR RESEARCH & STRATEGY
Just provide us with the client URL, competitors plus some other data and we will produce a manually produced report looking at the sector keyword volumes and prices, competitor keyword analysis, competitor ads, seasonality and suggested budgets/ vs projected traffic volumes etc.
PRE-SALES & CLIENT SUPPORT
You have a dedicated tech to support you through the sales process and into management. They will be there to join you on client calls presenting as one of your team and discuss in depth the digital marketing channels, sector trends and proposed strategy.
IMT’s White Label Spectrum.
IMT works with partner agencies primarily as a specialist paid-media and acquisition growth partner. Our White Label PPC Management service brings together paid search, paid social and ecommerce advertising with the wider expertise needed to improve acquisition performance, including analytics and tracking, CRO, strategic planning and senior performance oversight.
We also support partners before the sale with audits, sector research, proposal support and specialist attendance on prospective client meetings where useful. Explore White Label PPC Management →
Ready to Add Paid Media to Your Agency?
If you’re looking to extend your agency’s paid-media capabilities without building another internal team, IMT can work behind your brand as your specialist delivery and growth partner.
Explore our White Label PPC Management service to see how the model works, or book a call with our team to discuss an existing client opportunity.
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