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Microsoft Shopping Ads Management for Ecommerce Brands.
Microsoft Shopping Ads help ecommerce brands promote products to shoppers across the Microsoft Advertising Network using rich product data from Microsoft Merchant Center. IMT manages product feeds, campaign structure, bidding, tracking and ongoing optimisation to extend ecommerce reach beyond Google and generate additional sales opportunities.
How Microsoft Shopping Campaigns Can Grow Ecommerce Sales.
We can expand your reach beyond Google with the Microsoft Shopping network, putting your potential customers closer to making a purchase decision. For broader ecommerce acquisition across Google, Meta, Amazon, Microsoft and TikTok, explore our Ecommerce PPC Management service.
MICROSOFT MERCHAnt center
Microsoft Merchant Center stores the product information used to create Shopping ads, including product titles, images, pricing, availability and other important catalogue attributes. We set up and review Merchant Center stores and feeds so campaign data is accurate and suitable for advertising.
local inventory ads
Connect online product discovery with physical store availability by promoting products available at nearby locations. Local Inventory Ads can support store visits, collection and local purchase journeys alongside ecommerce sales.
merchant promotions
Make Shopping ads more compelling by attaching eligible discounts, special offers or site-wide promotions to products, helping offers stand out during competitive shopping periods.
google import for shopping
Existing Google Shopping campaigns and Merchant Center product feeds can provide a strong starting point for Microsoft Shopping. Microsoft’s Google Import tools can transfer Shopping campaign structures and product data, which we then review and optimise specifically for Microsoft Advertising.
What we do.
Our unparalleled experience in ecommerce and multi-platform sales allows our team to provide the results you need as quickly as possible.
Merchant Center & Feed Setup
We configure Microsoft Merchant Center, review product feeds and ensure key product attributes such as titles, pricing, availability, images and URLs are accurate and suitable for Shopping campaigns.
Campaign Setup & Google Import
We build Microsoft Shopping campaigns directly or use existing Google Shopping structures as a starting point, then review budgets, product groups, targeting, bidding and tracking specifically for Microsoft Advertising.
Optimisation & Scaling
We continually review products, bids, budgets, search demand, product groups and conversion performance, shifting investment towards the areas producing the strongest commercial return.
Microsoft Shopping & Performance Max
Microsoft ecommerce advertising can combine Standard Shopping campaigns with Performance Max where appropriate. Performance Max uses product data, audience signals, creative assets and conversion goals to optimise delivery across Microsoft Advertising inventory.
We determine the right structure based on product range, budgets, available conversion data and the level of campaign control required rather than defaulting every account to the same campaign type.
Tracking & Remarketing
We verify Microsoft UET and ecommerce conversion tracking so campaign decisions are based on reliable sales and revenue data.
Where appropriate, product and audience data can also support dynamic remarketing to reconnect with shoppers based on products they previously viewed or considered.
“I’ve recommended IMT to several friends and business acquaintances over the last few years and I have nothing but great words to say.”
Alex, Calad Media Ltd.
“IMT are an awesome team. A lot of agencies will talk it up but IMT will actually deliver on what they say. That’s huge and what sets them apart.”
Dan, Quantum Electrical
“Great communications, precise campaigns and a host of analytic reports ensure we know exactly what we’re achieving for our spend.”
Simon Lind, Ferguson/Cello Electronics
Talk to us about Microsoft Shopping Ads Management.
Microsoft Shopping can be managed as a specialist channel or as part of IMT’s broader PPC Management service.
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