Google Ads appear next to Google search results when people search for nonprofits or charities like yours. The best part is if you’re a qualifying nonprofit, you’ll receive $10,000 (£8k) in-kind Google Ads advertising every month. We have a 4-Step process when working with you:
We'll work with you to submit an application for Google Ad Grants to ensure you meet with Google's eligibility requirements.
We'll examine your marketing objectives, then create a PPC campaign strategy that covers all your themes, messages, and key performance indicators.
We follow Google best practices in researching high performing, low-cost keywords, creating compelling ad copy, and defining targeting and bidding. Once approved by you, we go live.
Our techs then monitor, measure and optimise your charity campaigns continuously and report back to you on your account's performance.
By harnessing the Free Google Grant we help Non Profit Organisations including NGO, 501(c)(3), Charities or Foundations to increase their online presence, drive traffic to their website, and share their cause to a global audience.
Show your ads to people searching on Google for non-profits such as yours and share your initiatives.
Google Ad Grants makes it easier for people to donate to your charity. The easier it is to donate, the more likely it is you will attract more donations.
Gain deeper insights into how your charities ads are performing e.g. which ads are driving donations, or recruiting volunteers.
We'll help you apply and then make full use of the $10,000 Google Ad Grant. That's $329 per day!
We'll set up your Google Ad Grants account, create your ads so they're on message, and then track and optimise campaign performance.
Keyword targeting ensuring your message is put in front of relevant users at the precise moment they're showing interest.
Don't worry, we can help. We'll get your advertising back on track by making sure you stay compliant with a process that includes:
Minimum Click Through Rate (at least 5% CTR)
Keyword quality score (anything under 2 is paused)
Zero competitor keywords
Zero generic keywords active
Zero single keywords (outside exceptions)
At least 2 active ad groups, 2 active ads, 2 active sitelinks
Correct bidding strategies
Just some of our Google Grants for Charities clients who have benefited from PPC management.
Talk to us about Google Ad Charity Grants
If you are a charity who would like to discuss the possibility of working in association with our specialist PPC for Nonprofit team then please get in touch - we'd love to hear from you!
You can call us FREE from mobiles and landlines on 0800 044 3664 - or fill in the form below and we'll call you back.