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Google Ad Grants for Charities.

We can help you get $10,000 of FREE in-kind advertising every month from Google Ads that could help recruit more volunteers, raise more money, and promote your story to more people.

When you work with us you're with a Google Premier Partner agency that delivers results and is certified by the world's biggest search engine. If you are a charity who needs to kickstart or re-invigorate your online presence and donations, call our dedicated Nonprofit team.
Premier Google Partner

How Can Google Ads Help Your Charity

  • We can build a brand campaign, this means every time someone types in your charity name you will appear.
  • We can pin down keywords that trigger your ads every time someone looks for a charity or NPO to donate money to or sign up for volunteer work.
  • We can build seasonal ads that promote specific events, shows and fundraisers or highlights specific seasonal issues.
  • You can use the money to drive 1,000s more people to your website and boost awareness of your good work.
  • We can help you deliver your ads to specific groups of people e.g. filtered by age, gender, interests etc. and we can target them in particular countries or regions.
Google Grants For Charities

How It Works

Google Ads appear next to Google search results when people search for nonprofits like yours. The best part is if you’re a qualifying nonprofit, you’ll receive $10,000 in-kind Google Ads advertising every month. We have a 4-Step process when working with you:

Eligibility & Application

We'll work with you to submit an application for Google Ad Grants to ensure you meet with Google's eligibility requirements.

Objectives & Strategy

We'll examine your marketing objectives, then create a PPC campaign strategy that covers all your themes, messages, and key performance indicators.

Create & Approve

We follow Google best practices in researching high performing, low-cost keywords, creating compelling ad copy, and defining targeting and bidding. Once approved by you, we go live.

Monitor & Optimise

Our techs then monitor, measure and optimise your campaigns continuously and report back to you on your account's performance.


What We Do

By harnessing Free Google Ads Credit we help Non Profit Organisations including NGO, 501(c)(3), Charities or Foundations to increase their online presence, drive traffic to their website, and share their cause to a global audience.

Google Ad Grants For Charities

Improve visibility

Show your ads to people searching on Google for non-profits such as yours and share your initiatives.

Attract donations

Google Ad Grants makes it easier for people to donate to your cause. The easier it is to donate, the more likely it is you will attract more donations.

Understand your audience

Gain deeper insights into how your ads are performing e.g. which ads are driving donations, or recruiting volunteers.

Free Credit

We'll help you apply and then make full use of the $10,000 Google Ad Grant. That's $329 per day!

Create & Optimise

We'll set up your Google Ad Grants account, create your ads so they're on message, and then track and optimise campaign performance.

Audience insights

Keyword targeting ensuring your message is put in front of relevant users at the precise moment they're showing interest.


Targeting precisely the audience you need to talk to ensures the highest level of donations at the lowest level of spend. The important factor underpinning all of this is working within budgetary parameters.
In our experience, a multi-layered digital strategy garners the best results - dovetailing social media channels such as Facebook and Instagram alongside Google and Bing. The key is finding the right channel and mix for your charity.

The IMT No Grant–No Fee Guarantee

Our team will process the Google grant application on your behalf. We guarantee that if for any reason you aren’t eligible for the Google Grant then we will not charge you.


My Ad Grants Account Has Been Suspended!

Don't worry, we can help. We'll get your advertising back on track by making sure you stay compliant with a process that includes:

Minimum Click Through Rate (at least 5% CTR)

Keyword quality score (anything under 2 is paused)

Zero competitor keywords

Zero generic keywords active

Zero single keywords (outside exceptions)

Correct geo-targeting

At least 2 active ad groups, 2 active ads, 2 active sitelinks

Correct bidding strategies


Google Ads Charity Grant Clients

Just some of our Google Grants for Charities clients who have benefited from PPC management.


Talk to us about Google Ad Charity Grants

If you are a charity who would like to discuss the possibility of working in association with our specialist PPC for Nonprofit team then please get in touch - we'd love to hear from you!

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See our Privacy Policy to learn more about how we use data.