IMT is a Google Premier Partner (top 1% globally), as well as a Microsoft and Meta Partner. With over 20 years of experience and access to up to £2,400 in ad credits, we combine proven strategies, platform insights, and data-driven optimisation to deliver measurable ROI for law firms.

The most effective strategy combines Google and Microsoft search ads to capture high-intent leads with Meta campaigns for awareness and retargeting. We also use split testing across ads, creatives, and landing pages to find the strongest-performing combinations. This mix ensures your firm benefits from both precision targeting and broad brand visibility, delivering consistent lead generation and measurable ROI.

Law firms can generate leads cost-effectively by combining Google and Microsoft search ads with Meta campaigns for awareness and retargeting, all supported by high-converting landing pages. As a Google Premier Partner and Microsoft Partner, we can also provide up to £2,400 in ad credits across Google and Microsoft channels to help maximise ROI and boost campaign performance.

Every law firm is different — with its own services, messaging, and target audience. That’s why we start with a detailed onboarding process to understand what sets your firm apart from local and national competitors. From there, we build a tailored strategy and six-month roadmap that includes key milestones, KPIs, and regular review points.

Campaigns typically combine Google, Microsoft, and Meta ads to reach potential clients where they are searching or browsing online. We use precise targeting, high-converting landing pages, and compelling calls-to-action to ensure every click has the best chance of becoming a qualified enquiry.

Our initial consultation covers your firm’s goals, services, and competitors. We then outline a tailored strategy, pilot campaign options, and ROI projections so you have a clear picture before committing to a launch plan.

Yes. Before you commit, we carry out a full analysis of your current marketing, audience targeting, and competition. As part of this process, we model out a pilot campaign across three budget points, recommending the best Q1 rollout based on your objectives.

We also use sector benchmark conversion rates to forecast how many leads each budget level could generate, along with potential revenue figures and ROI projections. This data-driven approach ensures you have a clear understanding of our process, the pilot expectations, and the potential returns before moving forward.

Each client and project is different depending on the services offered, location, and competitiveness of the auction. Broadly speaking though, for a pilot campaign we typically recommend a budget of £1,000–£1,500 per month over a 10-week period. This provides enough data for effective testing, optimisation, and early lead generation before scaling up.

Most law firms start seeing initial enquiries within 2–4 weeks of launching campaigns. As the campaigns are refined with data-led optimisations, lead quality improves, cost per lead decreases, and ROI grows over time.

We can do either. Many clients choose full management, where we handle strategy, optimisation, and reporting. Alternatively, we can set up the campaigns correctly and train your team to run them in-house.

Absolutely. We often work with law firms whose campaigns are underperforming. We start with a free audit to identify wasted spend, poor targeting, or conversion issues, then rebuild and optimise for stronger performance and ROI.

We use advanced tracking tools including Google Tag Manager, GA4, and platform-specific conversion tracking to monitor form fills, calls, and lead quality. This allows us to calculate cost per lead and ROI accurately for full campaign transparency.

Yes. Our dedicated CRO (Conversion Rate Optimisation) team will audit your website and landing pages using Friction Analysis theory to identify any barriers that might prevent visitors from converting. We ensure your pages are set up correctly with fast load times, clear calls-to-action, and proven layouts designed to maximise lead generation. Whether we design new landing pages or optimise existing ones, our goal is to make every click count.

Yes. We ensure all campaigns meet industry regulations and platform policies, so your law firm maintains a professional and compliant online presence.

We work on a simple 30-day rolling agreement, giving you the flexibility to start with a low-risk pilot campaign while keeping us fully accountable for results every month.

As a Google Premier Partner and Microsoft Partner, IMT can give eligible new accounts up to £2,400 in ad spend credits. These credits are applied directly to your campaigns, giving you more budget to generate leads without extra cost.