|
Paid Search Management Across Google & Microsoft Ads.
IMT’s Paid Search service focuses specifically on Google Ads and Microsoft Ads. If you’re looking for full multi-channel management across Paid Search, Paid Social and Ecommerce, explore our PPC Account Management service.
Our Paid Search services.
Google Ads
We can help your business reach high-intent audiences through Google Ads across Search, Shopping, Performance Max, Display and YouTube campaigns where appropriate. We manage campaign structure, targeting, bidding, conversion tracking and ongoing optimisation around your commercial objectives.
Microsoft Ads
Extend your Paid Search reach beyond Google through Microsoft Ads across Bing and the wider Microsoft advertising network. We use platform-specific performance data, audience insight and optimisation to identify incremental demand and improve overall Paid Search efficiency.
Ecommerce PPC
Allows shoppers to search for products and compare prices on Google & Microsoft shopping plus other ecommerce platforms, helping to create a faster and more efficient way of selling products to potential customers. We can also get you up to 20% discount on CPC for Google Shopping.
in the business
supported
managed ad spend
Why work with us.
Paid Search Specialists
We’ve managed Paid Search campaigns for businesses across a wide range of sectors since 2004, combining Google and Microsoft Ads expertise with tracking, CRO and strategic performance oversight.
Google & Microsoft Expertise
Our Paid Search management expertise is focused on Google Ads and Microsoft Ads, including Search and Shopping campaigns designed to capture high-intent demand and improve acquisition performance.
Certified professionals
Our Paid Search specialists are experienced across Google Ads and Microsoft Ads and work within IMT’s wider Analytics, CRO and strategic performance framework. This means campaign decisions are informed by more than account-level metrics alone.
Experience you can count on
Since 2004 we’ve been working within the digital marketing space. We are passionate about what we do and love everything PPC, so get in touch today and let’s start working together.
Google Premier Partner Accreditation.
Every year, Google recognises the achievements of top-performing digital marketing partners around the globe by awarding Premier Partner status as part of the Google Partners programme. We’re proud to say that IMT has been named a 2026 Premier Partner.
Google and Microsoft, as standard.
Running Google Ads and Microsoft Ads together allows us to capture additional search demand, compare performance across both platforms and identify opportunities that may be missed by relying on Google alone.
We leverage cutting-edge AI capabilities to ensure you stay ahead of your competitor. We harness first-party data and implement campaign structures designed to adapt, excel, and make your stand out.
Microsoft Ads can provide access to different audience profiles and competitive environments, while learnings from both platforms help inform budget allocation, targeting and optimisation decisions across the wider Paid Search strategy.
What we do.
Our Paid Search PPC management is focused on driving targeted and relevant users to your business from content placed on Google and Microsoft.
Budgeting
We will take care of your budget as if it were our own with a focus on Return On Investment for your ad spend.
Keywords, Search Terms & Audiences
By utilising powerful audience selection tools, we can target the people who are right for your business.
Create ads
We can provide video, photo or text ads that put your business goals front and centre.
Ad placement
We’ll extend your business reach by running ads across Google and Microsoft.
Conversion tracking
We verify and improve conversion tracking so campaign decisions are based on reliable lead, sales and revenue data.
Measure & report
We offer measurement solutions organised by objective to give your business insights that matter most.
Our process.
“I’ve recommended IMT to several friends and business acquaintances over the last few years and I have nothing but great words to say.”
Alex, Calad Media Ltd.
“IMT are an awesome team. A lot of agencies will talk it up but IMT will actually deliver on what they say. That’s huge and what sets them apart.”
Dan, Quantum Electrical
“Great communications, precise campaigns and a host of analytic reports ensure we know exactly what we’re achieving for our spend.”
Simon Lind, Ferguson/Cello Electronics
Talk to us about Paid Search management.
Paid Search can be managed as a specialist channel or as part of IMT’s broader PPC Account Management service.
Fill in the form to schedule a call back.
Book a meeting now…
