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Google Comparison Shopping (CSS).
We have a tried and tested blueprint for managing your Google Shopping campaigns – a process that we continually refine to keep up with the ever-changing world of ecommerce.
20 Years In The Business
1000+ Successful Clients
£44m+ Ad Spend Managed
We can get you up to a 20% discount on your Google Shopping CPC.
In partnership with one of the largest Premium CSS partners trusted by many European retailers and agencies, we can get you 20% discount on the Shopping CPC in Google Ads.
Why is there a 20% discount?
In 2017, after a lengthy court procedure, Google received a record fine of €2.4 billion for abusing its dominant position by displaying its comparison shopping services more favourably than its rivals on the results pages.
In reaction to the court ruling, Google took major steps with the launch of the Google CSS program to allow other comparison sites the opportunity to compete fairly.
In order to access the program and unlock the 20% savings, an ecommerce store works with a CSS Partner.
How does the discount work?
Your Google Merchant Center account is connected to our CSS Partner Multi-Client Account. Your ads will then show on Google but with lower bids by up to 20%.
To give you an example, your 0.80 bid gets the value of 1.00 increasing the profitability and revenue of your shopping ad campaigns. So if you’re spending £10,000, with a simple switch you could save £2,000 p/m! CSS Shopping adverts are currently available in 21 countries.
What is a CSS Partner?
A Comparison Shopping Service (CSS) is a comparison website that collects prices from different ecommerce webstores in order to funnel visitors to those stores. You will already be using a CSS when you view the Shopping tab on Google as this is the Google CSS.
Other comparison sites can also purchase ads from Google on behalf of webstores – these are known as CSS Partners. Their ads are displayed in the same way as Google’s shopping ads but instead of a link below the ad displaying ‘By Google‘ it will display ‘By [CSS name]‘.
When a user clicks on the ad they are redirected to the webstore as they would be with any other ad. Should the user click on the ‘By [CSS name]‘ link they are redirected to the CSS comparison page instead of the Google Shopping tab.
How we maximise your Google Shopping performance.
ZERO WASTE
- Every inventory item is monitored for performance. If it’s not making money, remove it!
- Ensure your items only show for the correct target search terms by adding negative keywords.
- If an item is out-of-stock your money is being wasted. The correct availability is key to zero waste.
BID OPTIMISATION
- Separate top performing products to maximise returns on your best selling items.
- Identify and organise product feed items with custom labels for effective optimisation.
- Utilise product type attribute for effective monitoring so you can focus on top selling items.
LISTING QUALITY
- Make your shopping ads stand out from the rest by using promotional ads in your campaigns.
- Use best practice when it comes to product titles. The title is the most important element of your ads.
- Continual analysing of data listing quality will ensure your items stay active in the feed.
Client success.
| CPA | ↓ 61.11% |
| Revenue | ↑ 150.27% |
| Spend | ↓ 2.69% |
| ROAS | ↑ 810% |
| CPA | ↓ 49.01% |
| Revenue | ↑ 251.34% |
| Spend | ↑ 73.35% |
| ROAS | ↑ 748% |
We can help your business grow with our …
EXPERTISE
We’ve been in the digital marketing space for nearly two decades helping businesses across the globe to capture, engage and retain new customers. By utilising our expertise we will work with you to create or improve your online advertising campaigns that will target and achieve your specific business goals.
OPERATION
Our digital marketing operation has been years in the making and has a proven track record of delivering consistent results. We have a tried and tested blueprint for managing your Google Shopping campaigns – a process that we continually refine to keep up with the ever-changing world of ecommerce.
TECHNOLOGY
We’ve been developing advanced technology and propriety software that can manage your product inventory feed to maximise your return-on-ad-spend. Our software allows us to produce in-depth analysis and data reporting to keep you up-to-speed with your account performance.
Discover Google Comparison Shopping (CSS).
Call us FREE from mobiles and landlines on 0800 044 3664 and speak with one of our digital marketing experts to request more information or schedule a meeting. Or fill in the form below and one of our team will get back to you.
