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White Label Paid Search Management For Agencies.
IMT provides White Label Paid Search management for agencies across Google Ads and Microsoft Ads. We work behind your brand to build, manage and optimise client campaigns, combining specialist Paid Search expertise with conversion tracking, reporting and strategic performance support.
Our offers.
1st Month Free
to provide you with a risk-free way to trial our digital marketing management services for your first client*.
Free Lead Support
to help you close deals – including sector and competitor analysis, audits, plus tech support for meetings and presentations.
Partner Accreditations
across Google, Meta, Microsoft, Amazon and Klaviyo, to integrate into your marketing, helping convert clients.
Why choose us for White Label Paid Search?
Our White Label Paid Search team specialises in Google Ads and Microsoft Ads management for agency client accounts. We combine campaign strategy, account structure, keyword and search-term analysis, bid and budget optimisation, conversion tracking and ongoing performance review to improve traffic quality, reduce wasted spend and generate stronger acquisition results.
Looking for management across Paid Search, Paid Social and Ecommerce? Explore our White Label PPC Management service.
in the business
supported
managed ad spend
Our services.
White Label Google Ads
White Label Google Ads management across Search, Shopping, Performance Max, Display and YouTube where appropriate to the client’s acquisition strategy. We manage campaign structure, optimisation, conversion tracking and performance reporting behind your agency brand, with strategic support available as accounts develop.
White Label Microsoft Ads
Microsoft Ads can provide incremental search demand beyond Google, often with different audience profiles, competition levels and cost dynamics. We manage Microsoft campaigns alongside Google to identify where the additional reach can improve overall Paid Search performance.
White Label Ecommerce Ads
Supporting ecommerce clients across Shopping and wider paid acquisition. For full cross-platform ecommerce management across Google, Meta, Amazon and TikTok, explore our dedicated White Label Ecommerce PPC service.
2x channels, as standard.
As part of your Paid Search management, both Google Ads and Microsoft Ads are included, as standard.
We leverage cutting-edge AI capabilities to ensure you stay ahead of your competitor. We harness first-party data and implement campaign structures designed to adapt, excel, and make your stand out.
Harness the power of Microsoft through incremental search reach, different audience demographics, potentially lower competition in some sectors, straightforward cross-platform learning from Google, and additional data and conversion opportunities.
What you get.
When you partner with IMT you open the door to an integrated PPC solution for new and existing clients. Each account is managed by a dedicated account manager supported by our Creatives Team + Analytics Team + CRO Team. We can provide the following services for managing your current client portfolio and pitching to new clients:
Certified Professionals
Our Paid Search specialists manage Google Ads and Microsoft Ads accounts across a wide range of sectors. Where clients require Paid Social or broader Ecommerce management, our wider White Label PPC team can support those channels as part of the complete IMT White Label proposition.
Performance Reports
Our reporting analysis covers 100s of metrics and KPIs. Your clients receive comprehensive weekly or monthly reports branded with your company logo and with your choice of data points. They also have access to real-time performance reporting via a Dynamic Reporting Dashboard.
Client Communication
We can stay doing the work in the background while you handle your client directly. Or, if you prefer us to handle your client when it comes to making sales calls or providing performance updates, we can deal with them direct on the phone/skype or through a custom email address provided from your domain.
Branded Proposals
Our White Label PPC Management team provide a wealth of branded assets to help you convert a lead to a client. Each proposal is branded using your company logo. On the back of that we provide a senior technician to join you in your pitch call and run through all our findings and thoughts making sure you win that client.
Request to become a partner.
If you’re just getting started with your digital marketing agency, or you already have an existing business, we will help you understand the potential opportunities that may be just around the corner.
FAQs
What is White Label Paid Search Management?
White Label Paid Search Management allows agencies to offer specialist Google Ads and Microsoft Ads services under their own brand without building an internal Paid Search team.
IMT can manage campaign strategy, setup, tracking, optimisation and reporting while your agency retains ownership of the client relationship.
How do you help at the pitch/proposal stage?
We can provide as much or as little input as you want. We are totally flexible and tailor our approach to each client we work with.
You can simply send us your leads and we will convert them into customers for you presenting ourselves as one of your senior team.
Alternatively, send us your leads and will send back a full proposal with costings and analysis branded with your logos. We can either brief your team on how to approach the pitch giving you background information etc, or we can plug into the pitch call or attend meetings and help you close the client.
Can I be sure your white label PPC work is confidential?
Your confidentiality is our absolute priority and our whole programme is built on this basis. None of your clients will know that your PPC Management Services are delivered by us. All the reports and documentation we provide are delivered to you (or the client depending upon the structure you require) with your company logo/ branding.
Do you outsource your work?
No way. We have a large team of Google, Microsoft and Facebook Qualified Individuals in-house – we never outsource or hire freelancers. For each new client you put forward to us we will allocate a tech who matches up with the strongest skill set and sector knowledge.
Do you manage both Google Ads and Microsoft Ads?
Yes. Our White Label Paid Search service covers both Google Ads and Microsoft Ads, allowing agencies to manage high-intent search demand across both platforms as part of one specialist delivery service.
How do you manage our clients?
There are two systems we can operate – Agency Facing or Client Facing.
Agency Facing – We are a simple bolt on to your team. All communication is between you and your account manager. We work silently in the background setting up, optimising and running pay per click campaigns. We produce a variety of white label reports all with your branding for you to pass on to your client.
Client Facing – We simply operate to look like a division of your company. We communicate directly with your client using dedicated telephone numbers answered with your company name. Any emails that are sent are tailored with your company domain and are cc’ed to you.
How does your credits offer work?
As partners with Google, Microsoft and TikTok, we can offer your new accounts advertising spend credits.
*1st Month Free Offer
Applies to your first client for our management fee in the first month (does not include advertising spend).
Talk to Us About White Label Paid Search.
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