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White Label Paid Search Management for Agencies.
Specialist Google Ads and Microsoft Ads management delivered behind your agency brand. IMT provides White Label Paid Search management for agencies that want to offer specialist search advertising without building or expanding an in-house PPC team.
Our offers.
1st Month Free
to provide you with a risk-free way to trial our digital marketing management services for your first client*.
Free Lead Support
to help you close deals – including sector and competitor analysis, audits, plus tech support for meetings and presentations.
Partner Accreditations
across Google, Meta, Microsoft, Amazon and Klaviyo, to integrate into your marketing, helping convert clients.
Add Paid Search Expertise Without Expanding Your Internal Team.
Paid Search allows your agency to help clients capture existing customer demand at the point people are actively searching for their products or services. Effective management, however, requires much more than selecting keywords and adjusting bids.
Campaign structure, search-term quality, budgets, bidding, conversion tracking, landing-page performance and continual strategic review all influence whether search traffic turns into profitable leads or sales.
IMT provides that specialist capability behind your agency brand, giving you access to experienced Google Ads and Microsoft Ads delivery without the recruitment, training and overhead of building every capability internally.
Our focus is on measurable acquisition performance: leads, sales, CPA, ROAS and revenue, rather than clicks or traffic volume in isolation. If you’re looking to combine Paid Search with Paid Social and Ecommerce, explore our full stack White Label PPC Management service.
in the business
supported
managed ad spend
Paid Search Platforms We Manage.
White Label Google Ads
White Label Google Ads management across Search, Shopping, Performance Max, Display and YouTube where appropriate to the client’s acquisition strategy. We manage campaign structure, optimisation, conversion tracking and performance reporting behind your agency brand, with strategic support available as accounts develop.
White Label Microsoft Ads
Microsoft Ads can provide incremental search demand beyond Google, often with different audience profiles, competition levels and cost dynamics. We manage Microsoft campaigns alongside Google to identify where the additional reach can improve overall Paid Search performance.
How We Manage Paid Search for Your Clients.
Campaign & Budget Management
We structure Paid Search activity around the client’s commercial objectives, available budget, market opportunity and acquisition economics, then continually direct investment towards the campaigns producing the strongest return.
Search-Term Management
We analyse keyword demand and actual search behaviour to identify valuable opportunities, improve traffic quality and reduce spend on irrelevant or low-value searches.
Campaign Structure & Targeting
Accounts are organised around products, services, locations, customer intent and available data, creating sufficient control without unnecessary fragmentation.
Bidding & Automation
We use manual and automated bidding approaches where appropriate, balancing platform automation with commercial oversight of budgets, conversion quality and account performance.
Conversion Tracking
We review and configure conversion measurement so leads, sales and other valuable customer actions are tracked as accurately as possible and campaigns optimise towards meaningful outcomes.
Measurement & Reporting
We report against commercial metrics including leads, sales, CPA, ROAS and revenue, using performance data to identify what is working, what needs improving and where the next growth opportunity lies.
Paid Search Expertise Behind Your Agency.
IMT combines Google & Microsoft Ads expertise with more than 20 years of paid search experience.
IMT is a 2026 Google Premier Partner. Premier Partner status is awarded to the top-performing participating Google Partners within each country and reflects factors including client growth, retention, product diversification and annual Google Ads spend.
Fully White Label
We deliver Paid Search management behind your agency brand while you retain ownership of the client relationship, pricing and commercial agreement.
Agency-Facing or Client-Facing
We can work entirely through your account team or join client meetings, strategy calls and performance reviews as an extension of your agency where specialist Paid Search expertise is useful.
Free Pre-Sales Support
White Label partners can use IMT before the client is won. We can support opportunities with Google Ads and Microsoft Ads audits, sector and competitor analysis, account reviews, strategic recommendations, proposal support and attendance at prospect meetings where useful.
Senior Strategic Support
Where your agency already has an internal PPC team, Strategic Performance Oversight can provide an additional senior layer focused on strategy, measurement, prioritisation and performance direction without replacing your existing delivery team.
Additional Capacity When You Need It
Use IMT for individual accounts, additional capacity during growth periods or as an ongoing Paid Search capability without adding permanent internal headcount.
Google Ads + Microsoft Ads Working Together.
Google will typically account for the largest share of search demand, but Microsoft Advertising can provide an additional source of high-intent traffic and conversions.
Where appropriate, we manage the two platforms together while treating each as a separate advertising environment rather than simply duplicating campaigns.
Existing Google Ads structures can provide a useful starting point for Microsoft Advertising, but targeting, budgets, bids, search behaviour and performance should then be reviewed independently.
This allows your agency to offer clients broader Paid Search coverage while maintaining one specialist White Label delivery team behind both platforms.
What you get as an IMT White Label Partner.
When you partner with IMT you open the door to an integrated PPC solution for new and existing clients. Each account is managed by a dedicated account manager supported by our Creatives Team + Analytics Team + CRO Team. We can provide the following services for managing your current client portfolio and pitching to new clients:
Specialist Paid Search Team
Access experienced Google Ads and Microsoft Ads specialists, supported by IMT’s wider analytics, tracking, CRO and paid-media capabilities.
White Label Reporting
Performance reporting and dashboards delivered under your agency brand and focused on commercial metrics most relevant to each client.
Client Communication
Keep all client communication within your own account team or bring IMT into meetings and performance reviews as part of your agency where specialist support adds value.
Pre-Sales & Proposal Support
Use our team for audits, analysis, strategic recommendations, proposals and senior specialist input to help your agency convert new Paid Search opportunities.
Request to become a partner.
If you’re just getting started with your digital marketing agency, or you already have an existing business, we will help you understand the potential opportunities that may be just around the corner.
FAQs
What is White Label Paid Search Management?
White Label Paid Search Management allows agencies to offer specialist Google Ads and Microsoft Ads services under their own brand without building an internal Paid Search team.
IMT can manage campaign strategy, setup, tracking, optimisation and reporting while your agency retains ownership of the client relationship.
How do you help at the pitch/proposal stage?
We can provide as much or as little input as you want. We are totally flexible and tailor our approach to each client we work with.
You can simply send us your leads and we will convert them into customers for you presenting ourselves as one of your senior team.
Alternatively, send us your leads and will send back a full proposal with costings and analysis branded with your logos. We can either brief your team on how to approach the pitch giving you background information etc, or we can plug into the pitch call or attend meetings and help you close the client.
Can I be sure your white label PPC work is confidential?
Your confidentiality is our absolute priority and our whole programme is built on this basis. None of your clients will know that your PPC Management Services are delivered by us. All the reports and documentation we provide are delivered to you (or the client depending upon the structure you require) with your company logo/ branding.
Do you outsource your work?
No way. We have a large team of Google, Microsoft and Facebook Qualified Individuals in-house – we never outsource or hire freelancers. For each new client you put forward to us we will allocate a tech who matches up with the strongest skill set and sector knowledge.
Do you manage both Google Ads and Microsoft Ads?
Yes. Our White Label Paid Search service covers both Google Ads and Microsoft Ads, allowing agencies to manage high-intent search demand across both platforms as part of one specialist delivery service.
How do you manage our clients?
There are two systems we can operate – Agency Facing or Client Facing.
Agency Facing – We are a simple bolt on to your team. All communication is between you and your account manager. We work silently in the background setting up, optimising and running pay per click campaigns. We produce a variety of white label reports all with your branding for you to pass on to your client.
Client Facing – We simply operate to look like a division of your company. We communicate directly with your client using dedicated telephone numbers answered with your company name. Any emails that are sent are tailored with your company domain and are cc’ed to you.
How does your credits offer work?
As partners with Google, Microsoft and TikTok, we can offer your new accounts advertising spend credits.
*1st Month Free Offer
Applies to your first client for our management fee in the first month (does not include advertising spend).
Talk to Us About White Label Paid Search.
Whether you need specialist Paid Search delivery for one client, additional capacity across an existing portfolio or a scalable Google and Microsoft Ads capability behind your agency, IMT can work as an extension of your team.
White Label partners also receive free pre-sales support, including audits, analysis, strategy, proposal support and client meeting attendance where useful.
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