There are an effective selection of services, tools and social media managers which can be used for overseeing social media management.
A social media manager is an effective asset when it comes to achieving all of your goals for social media. They can come in many forms – it can be a consultant, an in-house employee, or even a member of a social media agency working closely with you. They are skilled and professional, with the tools needed to help you generate a following or create revenue from your social media.
Regardless of how you choose to personally approach social media management, it is vital that you understand that social media management is more than just a definition. It is a way of doing things, which will generate success for your company when done correctly, so you need to understand what to do.
To try and help you to figure out exactly what it is that you need, White Label Social Media Management has the necessary guide waiting for you. So, with that being said, let’s get started.
Social media management is all about creating, analysing, and then publishing content which you post onto a selection of different social media platforms. Facebook, Instagram, and Twitter are just a few of the different platforms that people use. With access to both free and paid social media tools, as well as social media management services, it is easy to generate a following if you know what you’re doing.
There are many different benefits which can come from social media marketing, and we have included some of them here for you.
One of the first benefits is the cost. Irrespective of how much money you actually have, social media is a very cost-effective way to generate a following and create leads. The majority of social media platforms are free to join, and you can post content, interact with other users on the site, and create advertisements for nothing.
One of the other primary benefits of doing social media is the reach that you can have. Traditional forms of marketing have the limits in terms of the number of people they can connect you with, and the opportunities that can be presented as a result of them. This lack of reach is not present in social media networks, which routinely connects people from all across the world together. Whether it is connecting with more niche and more subtle audiences, or simply generating far more leads than you would on your own, social media can be incredibly useful.
It’s also the case that by using social media in your everyday life, you can begin to create marketing initiatives which are more in tandem with what people actually want. It’s estimated that about 75% of all people using social media have their purchasing decisions influenced by the very social media that they consume. At least 80% of people also get some form of opinion or advice about their purchases through social media, so you can begin to understand exactly why it could help.
Regardless of who you are, a lot of people can agree on the performance that social media marketing and advertising can generate. Almost 50% of all business-to-business marketers have been able to accumulate clients and generate leads through Facebook. Understandably, this makes a very compelling argument for utilising social media in a marketing strategy.
One of the more frequent questions which are asked when considering social media management is “which platforms exist within the boundaries of social media management?”.
Understandably, you’re going to want to focus your attention on the most applicable and bigger platforms, those which will generate the most reach for the smallest cost, so let’s examine some of the more common social media platforms here.
The core social media marketing platforms to consider are:
Facebook is perhaps the golden standard for all social media platforms. Designed by Mark Zuckerberg at a very young age, Facebook has grown to a phenomenal platform, which generates millions of users every day. While it is uncommon to find a White Label social media management team that specialises in Facebook (we do BTW) , nearly all of them will incorporate it into a working strategy due to the incredible potential it has.
In terms of demographics, Facebook has the potential to literally interact with everyone from the age of 13 to 70 and upwards. A fundamental selling point of Facebook is that it connects with everybody. It brings grandparents and grandchildren together, it connects long lost families, and it means that people have a social hub from which they can work. More than 50% of all working adults check Facebook multiple times every day, so the potential for selling and social media management is huge.
Facebook has an incredible number of users, and he is one of the most common ways of getting information about businesses and companies. Facebook is a heavy influencer on how people think, the way that they spend their money, and with access to considerable advertising power and a variety of content for that, it’s very easy to create a social media campaign which effectively utilises Facebook to its highest potential. When you consider that at least 50% of all business to business companies have used Facebook to generate new clients, it’s easy to see why it’s so popular.
Instagram is one of the fastest growing social media platforms on the Internet at the moment, because it is rapidly generating a presence for businesses, celebrities and people of influence. Instagram is related to Facebook in the sense that both are owned by Mr Zuckerberg, but the two operate in entirely different ways.
Instagram focuses more on photos and videos. This means that content is designed with the aim of having a visual aid first, and text later. Infographics and video advertisements are especially popular here for businesses.
Instagram has a broad demographic range, appealing from people as young as 13 or 14, right the way through to 50. Instagram is incredibly useful for creating a proper relationship with consumers, engaging with them and having meaningful interactions. Retail, beauty, and entertainment companies all use Instagram as a way to showcase their products and interact with customers at the same time.
One of the main benefits of Instagram is the use of hashtags. Instagram heavily encourages the use of hashtags, and these are private gateways where people can access all posts relating to that hashtag. Simply put, it’s a good way of appealing to a large audience, especially people who follow dedicated hashtags as part of their standard newsfeed. With more and more celebrities joining Instagram every day, it’s easy to see why this is becoming a popular site and is a non-negotiable asset for most social media strategies.
When discussing modern social media marketing you can’t overlook YouTube. The thing that you have to remember about YouTube is that it is one of the most powerful and capable ways of creating video content things on the Internet. With access to about 70% of the adult population at any given point, YouTube is huge.
Being the largest online repository of video-based content on the Internet, YouTube has considerable reach. Its demographic can be incredibly broad, because there is something for everybody located on the platform. The great thing about YouTube is that companies can use it to happen to one of the most prevalent forms of marketing in 2020, which is the video-based approach. Videos are everywhere now, and they have become a tight and concise way of providing information to interested parties. Videos which highlight a product, videos which delve into the ins and outs of the industry, or simply just advertisements all have a place within the library of YouTube.
While YouTube can be incredibly broad and a bit investment, it can also be one of the best possible options. YouTube has the potential to convert more leads than any other platform in existence, outstripping Facebook in this regard. If you’re prepared to put the time in, and have a unique selling point, then YouTube could very well be the game changer you’ve been looking for.
Not every social media platform is for leisure. There are some which are built specifically for businesses and professionals to connect with each other. LinkedIn is the most prominent of these, and the one which has the most appeal. LinkedIn is the social network for professionals, posting more than 500 million users, and a considerable platform amongst corporate leaders and young professionals looking to establish themselves.
LinkedIn is a website which can target theoretically anybody, so long as they have a professional foothold. Predominantly, you find the already established corporate powerhouses and college graduates are the main candidates for the website, most of whom also have a connecting Facebook account.
LinkedIn focuses heavily on using different materials to spread information around and has a lot of different groups relating to certain industries. It helps when looking for social media marketing strategies, because you can target the areas that you want to focus on and use them to help build a reputation and connect with professionals. This is very much business to business marketing, instead of business to customer marketing. Consequently, a lot of people find this to be one of the definitive ways that they can interact with other businesses, and use this extensively as a platform.
There are very few companies and platforms which can claim to have the same reach as Facebook, but Twitter is one of the strong contenders for second place. It is much more about engaging and appeals to a more modern generation. Everybody has Facebook, but people with actual spending power and more potential to be a lead utilise Twitter.
In terms of the demographic, Twitter appeals more to the 18 to 40 age range. These are young, connected professionals who are looking to have meaningful interactions with each other and businesses, as Twitter focuses very heavily on two-way conversations. Obviously, a lot of Twitter users are active on the platform more than once during the day, and if you are looking to engage with your audience, to build a meaningful relationship with them, Twitter is a good way to do this.
Twitter users are very keen on socialising and interacting with businesses and will frequently interact with your content. This isn’t necessarily a social media platform for every company to use, but those who do use it will see that it has a lot to offer.
Now we’ve discussed what it is, why you need it, and the platforms available to you, read part two of your guide to White Label Social Media Management in which we dive into what it comprises, its benefits and how an agency can help maximise your investment.