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Infographic duplicated below for mobile devices:
— Steps to —
Launching Mega Sales Days (MSD) in Q4 on Facebook.
How to prepare your digital marketing strategy for the biggest sales period of the year on Facebook and capitalize on post-sale day shopping opportunities.
Prospecting
With key segments in mind, increase your addressable audience by prospecting for new customers using DYNAMIC ADS and/or COLLABORATIVE ADS *
for prospecting. Create custom and lookalike audiences with your CRM data.
Retargeting
Optimize towards lower funnel conversion events when retargeting audiences that have already expressed intent.
Up-selling
Extend the reach of your marketing activity by considering CROSS-SELL and UP-SELL CAMPAIGNS alongside existing DYNAMIC PRODUCT ADS.
Motivation Based Creatives
Later in Q4, people care about speed of delivery, product availability & offline collection, so tailor your creative to meet audience needs.
Pre-tease Period
Utilize the 2-3 weeks before the MSD to focus on upper funnel objectives, leveraging ad formats like VIDEO & INSTREAM ADS, STORIES ADS, and FEED ADS to maximize brand visibility and boost discovery. Optimize towards events such as ‘view content’ or ‘add to cart’.
Teaser Period
Utilize the 1 week before the MSD to focus on mid-lower funnel objectives, leveraging DYNAMIC ADS to drive your website/app or COLLABORATIVE ADS *
to your retailer’s website/app.
Launch Day
Post Purchase & Building Loyalty
Capitalize on post sale day shopping opportunities by re-targeting and prospecting while maintaining seamless post-purchase customer support.
Remarketing
In general, aim to have over 100,000 users so the system delivers optimally.
*Collaborative ads
These allow brands that sell products through retailers and merchants to run direct sales campaigns. Your retail partner shares a segment of their catalog with your business. You run dynamic ads with this catalog segment using the catalog sales or conversions objectives.
Budget
It’s recommended to increase up to 25% more from the end of September.
Talk to us about Facebook advertising.
Call us FREE from mobiles and landlines on 0800 044 3664 and speak with one of our digital marketing experts to request more information or schedule a meeting.
Or fill in the form and one of our team will get back to you.
