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White Label Microsoft Ads Management for Agencies.
IMT provides White Label Microsoft Ads management for agencies that want to extend their Paid Search offering without building additional in-house capability.
Why offer Microsoft Ads to Your Clients?
Microsoft Advertising gives agencies an additional route to capture search demand beyond Google, helping clients reach audiences across Bing and Microsoft’s wider search partner network.
For agencies already managing Google Ads, Microsoft can provide an efficient expansion opportunity. Existing campaign structures can often be imported using Microsoft’s Google Import tools and then reviewed and optimised specifically for the Microsoft Advertising platform.
IMT manages this process behind your agency brand, allowing you to offer Microsoft Ads expertise without adding another specialist resource internally.
For combined management, explore our White Label Paid Search Management service.
in the business
supported
managed ad spend
Microsoft Ads Management Across the Full Platform.
Search Ads
Capture high-intent demand using keyword-led Search campaigns, including campaign structure, search-term analysis, bidding, budgets and ongoing optimisation.
Shopping Campaigns
Support ecommerce clients through Microsoft Merchant Center, product feeds and Shopping campaign management.
Audience Ads
Extend acquisition beyond traditional search through native and audience-led placements across Microsoft properties and eligible partner environments. Microsoft currently supports contextual and placement targeting within Audience Ads.
Performance Max
Use Microsoft’s cross-channel Performance Max campaigns where appropriate to optimise across Search, Shopping, Display, native and other eligible Microsoft inventory.
Microsoft Ads Expertise Behind Your Agency.
Fully White Label Delivery
We work under your agency brand while you retain ownership of the client relationship and commercial agreement.
Agency-Facing or Client-Facing Support
We can operate completely behind your account team or join client calls and performance reviews as an extension of your agency where specialist input is useful.
Free Pre-Sales Support
White Label partners can use IMT for Microsoft Ads audits, opportunity analysis, campaign recommendations, proposal support and client meetings at the pre-sale stage.
Senior Strategic Support
Where an account requires additional direction rather than full outsourcing, Strategic Performance Oversight can provide a senior layer above your existing PPC delivery team.
Expand Existing Google Ads Accounts into Microsoft Ads.
Microsoft’s Google Import tools allow eligible Google Ads campaign structures, settings and assets to be transferred into Microsoft Advertising, reducing the work required to establish a second Paid Search channel.
We use the import as a starting point rather than simply duplicating Google campaigns. Budgets, bids, keywords, targeting, tracking and campaign settings are reviewed specifically for Microsoft Advertising before ongoing optimisation begins.
Our process.
“I’ve recommended IMT to several friends and business acquaintances over the last few years and I have nothing but great words to say.”
Alex, Calad Media Ltd.
“IMT are an awesome team. A lot of agencies will talk it up but IMT will actually deliver on what they say. That’s huge and what sets them apart.”
Dan, Quantum Electrical
“Great communications, precise campaigns and a host of analytic reports ensure we know exactly what we’re achieving for our spend.”
Simon Lind, Ferguson/Cello Electronics
Talk to us about White Label Microsoft Ads Management.
Microsoft Ads can be managed as a specialist channel or as part of IMT’s broader White Label PPC Account Management service.
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