Has your non-profit Google Ad Grant account been deactivated or run into compliance issues? We can help.
The impact of this sadly is that Google deactivated their grant account and pulled the $10,000 of monthly spend available to them. It seems every month Google add more caveats to their guidelines and make the criteria to adhere to tighter and tighter.
For the unskilled person managing such an account it is hard to keep the account running to the required performance levels whilst keeping up with all the latest changes:
Minimum Click Through Rate (at least 5% CTR)
Keyword quality score above 3
Zero competitor keywords
Zero generic keywords active
Zero single keywords (outside exceptions)
At least 2 active ad groups, 2 active ads, 2 active sitelinks
Correct bidding strategies
Just some of our Google Ad Grants clients who have benefited from our services.