|
White Label Social Media Marketing for Agencies.
Specialist Paid Social management across Meta, LinkedIn, TikTok and other leading platforms, delivered behind your agency brand. IMT provides White Label Paid Social management for agencies that want to offer specialist social advertising without building or expanding an in-house delivery team.
Our offers.
1st Month Free
to provide you with a risk-free way to trial our digital marketing management services for your first client*.
Free Lead Support
to help you close deals – including sector and competitor analysis, audits, plus tech support for meetings and presentations.
Partner Accreditations
across Google, Meta, Microsoft, Amazon and Klaviyo, to integrate into your marketing, helping convert clients.
Add Paid Social Expertise Without Expanding Your Internal Team.
Paid Social allows your agency to help clients generate demand rather than relying solely on customers already searching for a product or service.
But effective delivery requires much more than choosing an audience and launching an advert. Creative, conversion tracking, campaign structure, budget allocation and continual testing all influence whether social-media attention becomes commercially valuable leads or sales.
IMT provides that specialist capability behind your agency brand, giving you access to experienced Paid Social delivery without the recruitment, training and overhead of building every platform capability internally. We can work completely behind the scenes or support client meetings and comms as an extension of your agency where required.
Our focus is on measurable client outcomes: leads, sales, CPA, ROAS and customer acquisition, rather than reach, engagement or platform metrics in isolation. If you’re looking to combine Paid Social with Paid Search and Ecommerce, explore our full stack White Label PPC Management service.
in the business
supported
managed ad spend
Paid Social Platforms We Manage for Agencies.
White Label Meta Ads
White Label Meta Ads management across Facebook and Instagram, combining audience strategy, creative testing, automation, catalogue advertising and conversion optimisation for lead generation and ecommerce.
White Label LinkedIn Ads
Help your clients reach professional audiences using company, industry, role and seniority targeting. Particularly suited to B2B lead generation, account-based campaigns and businesses with higher-value sales journeys.
White Label TikTok Ads
With our White Label service your clients will get creative-led customer acquisition across the TikTok social media platform, including audience campaigns, Search Ads, Smart+ and ecommerce advertising where appropriate.
White Label YouTube Ads
Use video advertising across YouTube to support awareness, consideration, remarketing and direct-response acquisition as part of the wider Google Ads ecosystem.
White Label Spotify Ads
Reach relevant audiences through audio and video advertising aligned with listening behaviour, interests and audience signals.
White Label Snapchat Ads
Use mobile-first visual advertising to reach relevant social audiences through creative-led prospecting and conversion campaigns.
Meta Ads – 2x channels, as standard.
Facebook and Instagram advertising are managed together as part of our Meta Ads service.
IMT brings these elements together within a structured Meta Ads strategy focused on measurable commercial growth. Explore our White Label Meta Ads Management.
How We Manage Paid Social for Your Clients.
Campaign & Budget Management
We structure campaigns around the client’s commercial objective, available budget and acquisition opportunity, then continually direct investment towards the audiences, creative and campaigns generating the strongest return.
Audience Strategy & Targeting
We combine platform signals, customer information, website behaviour and available first-party data to reach relevant audiences while maintaining sufficient scale for campaign optimisation.
Creative Testing
We test messages, hooks, offers, imagery, video and advertising formats to identify which creative approaches generate the strongest commercial response and use those insights to guide future development.
Campaign Structure & Placements
Campaigns, ad sets and placements are organised around the objective, available data and audience opportunity, avoiding unnecessary fragmentation while giving each platform sufficient flexibility to optimise.
Conversion Tracking
We review and configure relevant conversion tracking so leads, purchases and other valuable customer actions are measured as accurately as possible and campaigns can optimise towards meaningful outcomes.
Measurement & Reporting
We report against commercial metrics including leads, sales, CPA, ROAS and revenue, using performance data to identify what is working, what needs improving and where the next growth opportunity lies.
Paid Social Expertise Behind Your Agency.
IMT combines multi-platform expertise with more than 20 years of paid social experience.
Our White Label delivery goes beyond day-to-day campaign administration. We consider the wider factors influencing performance, including conversion tracking, creative, landing-page experience, customer journey, commercial margins and customer value.
This enables your agency to provide clients with a more strategic proposition without having to build every specialist capability internally.
Fully White Label
We deliver Paid Social management behind your agency brand while you retain ownership of the client relationship, pricing and commercial agreement.
Agency-Facing or Client-Facing
We can work entirely through your account team or join client meetings, strategy calls and performance reviews as an extension of your agency.
Free Pre-Sales Support
White Label partners can use IMT before the client is won, including account audits, sector and competitor analysis, campaign recommendations, proposal support and attendance at prospect meetings where useful.
Senior Strategic Support
Where your agency already has a delivery team, Strategic Performance Oversight can provide an additional senior layer focused on strategy, measurement, priorities and performance direction.
Additional Capacity When You Need It
Use IMT for individual accounts, additional capacity during growth periods or as an ongoing Paid Social capability without adding permanent internal headcount.
What you get.
When you partner with IMT for White Label Paid Social, each account is supported by specialist Paid Social management alongside our Creative, Analytics and CRO teams. We can work completely behind the scenes or as an extension of your agency team.
Specialist Paid Social Team
Meta, LinkedIn and TikTok expertise with wider cross-channel support available through IMT’s White Label PPC team. Where clients require Paid Search or Ecommerce management, our wider White Label PPC Management team can provide the complete cross-channel solution.
White Label Reporting
Branded reporting and performance dashboards aligned to the metrics that matter to your client. Your clients receive comprehensive weekly or monthly reports branded with your company logo and with your choice of data points. They also have access to real-time performance reporting via a Dynamic Reporting Dashboard.
Client Communication
We can stay doing the work in the background while you handle your client directly. Operate entirely agency-facing or let IMT join calls and performance reviews as part of your team.
Pre-Sales & Proposal Support
Audits, analysis, proposals and senior specialist support to help your agency convert opportunities.
Become an IMT White Label Partner.
If you’re just getting started with your digital marketing agency, or you already have an existing business, we will help you understand the potential opportunities that may be just around the corner.
FAQs
What is White Label Social Media Marketing?
White Label Social Media Marketing allows an agency to offer specialist Paid Social advertising under its own brand without building an in-house delivery team.
IMT manages the strategy, campaign setup, audience targeting, optimisation, conversion tracking and reporting across platforms such as Meta, LinkedIn, TikTok and other agreed channels, while your agency retains ownership of the client relationship and commercial agreement.
We can work completely behind the scenes or support client meetings and communications as an extension of your agency team where required.
How do you help at the pitch/proposal stage?
We can provide as much or as little input as you want. We are totally flexible and tailor our approach to each client we work with.
You can simply send us your leads and we will convert them into customers for you presenting ourselves as one of your senior team.
Alternatively, send us your leads and will send back a full proposal with costings and analysis branded with your logos. We can either brief your team on how to approach the pitch giving you background information etc, or we can plug into the pitch call or attend meetings and help you close the client.
Can I be sure your white label paid social work is confidential?
Your confidentiality is our absolute priority and our whole programme is built on this basis. None of your clients will know that your PPC Management Services are delivered by us. All the reports and documentation we provide are delivered to you (or the client depending upon the structure you require) with your company logo/ branding.
Do you outsource your work?
No way. We have a large team of Google, Microsoft and Facebook Qualified Individuals in-house – we never outsource or hire freelancers. For each new client you put forward to us we will allocate a tech who matches up with the strongest skill set and sector knowledge.
Which Paid Social platforms can IMT manage?
We can manage paid social PPC across:
Meta, LinkedIn, TikTok, Spotify, Snapchat, YouTube.
How do you manage our clients?
There are two systems we can operate – Agency Facing or Client Facing.
Agency Facing – We are a simple bolt on to your team. All communication is between you and your account manager. We work silently in the background setting up, optimising and running pay per click campaigns. We produce a variety of white label reports all with your branding for you to pass on to your client.
Client Facing – We simply operate to look like a division of your company. We communicate directly with your client using dedicated telephone numbers answered with your company name. Any emails that are sent are tailored with your company domain and are cc’ed to you.
*1st Month Free Offer
Applies to your first client for our management fee in the first month (does not include advertising spend).
Talk to Us About White Label Paid Social.
Add specialist Paid Social delivery to your agency across Meta, LinkedIn, TikTok and other relevant platforms without expanding your internal team.
Fill in the form to schedule a call back.
Book a meeting now…
