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Google Shopping Management from a UK PPC Agency.
Google Shopping helps ecommerce brands put products directly in front of shoppers searching across Google. IMT manages Google Shopping campaigns, Merchant Center product data and Performance Max to improve product visibility, conversion efficiency and return on advertising spend.
How Google Shopping Can Grow Ecommerce Sales.
Google Shopping combines your product data with Google’s advertising technology to show relevant products to shoppers based on what they are searching for.
Effective management depends on more than simply activating campaigns: product-feed quality, Merchant Center health, campaign structure, bidding, conversion tracking and ongoing product-level analysis all influence performance.
Our team manages these elements together to improve visibility for the right products while focusing budget on the areas most likely to generate profitable ecommerce revenue.
For broader ecommerce acquisition across Google, Meta, Amazon, Microsoft and TikTok, explore our Ecommerce PPC Management service.
Google Merchant Center
We set up and optimise Merchant Center so Google receives accurate product data including titles, pricing, availability, images and other important attributes. Product-data quality directly affects Shopping eligibility and performance. Google specifically notes that Shopping ads are generated from Merchant Center product data.
Product Visibility Across Google
Merchant Center product data can support paid Shopping activity and eligible free product listings across surfaces including Google Search, Shopping, Images, YouTube and other Google experiences.
Product Discovery to Purchase
Shopping ads give users product information such as imagery, pricing and retailer details before they click, helping connect high-intent shoppers directly with relevant product pages.
Google Premier Partner Accreditation.
Every year, Google recognises the achievements of top-performing digital marketing partners around the globe by awarding Premier Partner status as part of the Google Partners programme. We’re proud to say that IMT has been named a 2026 Premier Partner.
What we do.
Our unparalleled experience in ecommerce and multi-platform sales mixed with our Google Partner status allows our team to provide the results you need as quickly as possible.
Product Feed Setup
Create and structure product feeds around Google’s product-data requirements, ensuring important attributes are accurate, complete and suitable for advertising.
Feed & Merchant Center Optimisation
Improve titles, product categorisation, images and other feed attributes while identifying Merchant Center warnings, disapprovals and data-quality issues that can restrict performance.
Campaign Management & Optimisation
Manage Shopping and Performance Max campaigns using product-level performance, bidding, budgets, search insights and commercial priorities to improve ROAS and profitable revenue.
Google Shopping & Performance Max
Ecommerce Google Ads increasingly combines Merchant Center product data with Shopping and Performance Max campaigns. We determine the appropriate campaign structure based on product range, available data, budgets and commercial objectives rather than relying on one campaign type for every account.
Performance Max can extend product advertising across multiple Google channels, while product-feed quality, conversion tracking and campaign inputs remain critical to performance.
Google CSS Premium Partner Advantage – 20% CPC Discount
We’ve partnered with one of the largest Premium CSS partners trusted by many European retailers and agencies, to get you 20% discount on the Shopping CPC in Google Ads.
To give you an example, your 0.80 bid gets the value of 1.00 increasing the profitability and revenue of your shopping ad campaigns. With a simple switch your campaigns become 25% more competitive! CSS Shopping adverts are currently available in 21 countries.
“I’ve recommended IMT to several friends and business acquaintances over the last few years and I have nothing but great words to say.”
Alex, Calad Media Ltd.
“IMT are an awesome team. A lot of agencies will talk it up but IMT will actually deliver on what they say. That’s huge and what sets them apart.”
Dan, Quantum Electrical
“Great communications, precise campaigns and a host of analytic reports ensure we know exactly what we’re achieving for our spend.”
Simon Lind, Ferguson/Cello Electronics
Talk to us about Google Shopping Management.
Google Shopping can be managed as a specialist channel or as part of IMT’s broader Ecommerce PPC Management service.
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