As you would expect, the agency that was running their digital marketing were delivering less and costing more which is when they were referred to us by another e-comm client.
Following an overview conversation with our client the first thing we did was test and audit everything to ensure it was working correctly and importantly reporting correctly. After that we sat down with the client and had a more in-depth meeting outlining our findings. Broadly their problems were many.
The conversion tracking was setup incorrectly and double counting some sales which meant they were in a worse position than already suspected. The site itself, whilst it worked well, had plenty of areas that our CRO team identified could be improved upon to increase conversions. Finally, they were spending heavily on Google Ads using a shopping feed that wasn’t fit for purpose. The remarketing was basic, and they weren’t targeting visitors against the categories they showed interest in. In addition, the remarketing didn’t push across into the Facebook channels of FB, IG + Messenger.
We created a detailed roadmap. This would help to explain which new products would be introduced and when, as well as the target results, and what we expected to generate for them.
We adopted a more aggressive pursuit of a higher impression share to assist with their endeavours.
We made sure to take full advantage of the smart bidding solutions offered by Google. Approximately 25% of all account revenue is due to USC campaigns.
We’ve also made sure to run smart display and target ROAS campaigns which are all working pretty well. In conjunction with these efforts, we’re also providing shipping, display, search and video campaigns which help to increase the amount of visibility key products and services get.
We’ve also made sure to create and use management tools which can optimise feeds for best results. This is also used in tandem with innovation for restructuring of said feeds, which ensure more relevant products are shown to customers with greater frequency.
Finally, in association with our support team at Facebook our social media team completely rebuilt a FB, IG and Messenger ads campaign along with new creatives and copy targeting a tighter more respondent audience. We put in place an evergreen retargeting stack to target site dropouts providing time sensitive voucher codes, social proof messaging, offer, new products specific to the areas they showed initial interest in.
The business has seen a significant and substantial increase since we began to work with the client. In the first quarter we saw revenues increase by 22%. Alongside that we brought the CPA down by an average of 18% boosting the company’s margins and profitability.
Interested in speaking to one of our ecommerce digital marketing specialists? We guarantee if you aren’t happy in the first month you won’t pay a penny.
Just some of our fantastic clients who have benefited from digital marketing.
Talk to us about eCommerce Digital Marketing
Call us FREE from mobiles and landlines on 0800 044 3664 and speak with one of our ecommerce experts to request more information or schedule a meeting.
Or fill in the form and one of our team will get back to you.