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A white label marketing agency is a good tool for your business. Here’s the second part of a series where we look at the top reasons why.
Save Yourself Time and Money
You might be aware of digital marketing, but to hire an expert in-house can quickly reach costs of £40,000 per year. Understandably, this is a lot for your business, but it may seem necessary if you lack the knowledge and tools to implement a successful campaign.
Outsourcing the entire process to a white label digital marketing agency can circumvent this issue. Campaigns become more affordable, and you don’t need to hire another staff member.
You’re Free to Focus on Your Strengths
By using white label marketing, you’re free to focus on more important areas of the business. You should never underestimate the value of being able to concentrate on areas where your business shines.
Improve Your Conversion Rate
As is the case with any advertising campaign, it is all about the conversion rate. In the world of paid advertising, we measure the rate by taking the number of conversions and dividing it by the total interaction for the ad.
A lot of businesses find that they get stuck in a situation where their marketing campaigns only generate a 1-5% conversion rate. Those numbers aren’t good enough, and you can do better with the help of a good marketing agency.
You see, what you need to do is increase the number of signups, website sales, membership sales and submissions for forms. It is a process known as CRO, or Conversion Rate Optimisation.
Let’s take a look at a few methods we can use:
1. If you remove some of the barriers on your landing page – like requiring large amounts of information from the visitor – and allow them to simply view the content. If a visitor is engaged, they’ll offer more information later on.
2. You should retarget visitors who quit the checkout process before payment. A good strategy for white label social media management is to refocus efforts on those customers, because they are more likely to make a purchase.
3. Make a new landing page. Any good agency will sit down and create a new landing page if it is clear that the existing one is not fit for purpose. There is a pressing need to overhaul what does not work to make sure that what does work gets a chance. A good landing page is key for ensuring that the conversion process is improved.
Stay Tuned For Part Three…
This was Part Two of a guide on why you need a white label marketing agency. Head back to Part One if you missed it. Otherwise, go to Part Three in the series which will contain even more facts and information about the benefits of white label marketing. See you over there…
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