|
Are you guilty of nodding along when someone mentions how important it is to have a white label digital marketing agency in your corner? The digital marketing part seems fairly self-explanatory, but what does the white label part mean?
Reselling products or services from developers with your brand name to your clients is known as ‘white label‘. Some people refer to it as reselling and rebranding, which is easier to understand. It’s not really any different when it comes to digital marketing. Digital marketing agencies often purchase software services from companies and resell them under their own brand to their clients. In a nutshell, this is white-label digital marketing.
The sort of products and software we are talking about are things like content development, SEO services, PPC management, and email marketing. It is quite normal for all of these to be resold, and one incredibly popular product for resellers is white-label SEO.
White Label SEO
If you have ever been involved in building and promoting a website, you will know that SEO is talked about all the time. It’s down for such engine optimisation and is the way we get traffic to a website organically and naturally because of the way the content and design are presented. The process involves things like growing a social media presence and having appropriate backlinks on the site.
White-label SEO runs deeper.
It’s a bit like tapping into the intelligence of the smart kid in the class. This person has SEO down to a tee. You can only watch enviously as they produce stunning websites and high organic traffic rates. Someone comes to you and asks you if you can launch an SEO campaign for their new e-commerce store. The problem is you don’t really know how the smart kid in the class is getting things to work so well. So, you approach him and make an agreement that he will complete the work, but you get to put your name on the finished product.
White Label PPC
PPC stands for pay-per-click, and it is a B2B digital advertising product. It is another common white-label product that companies can purchase from one supplier and sell using their own brand name to their clients. It means you don’t have to have all of the skills necessary to market to your clients, but you can still give them a one-stop-shop solution using white-label products that you supply.
So, are we outsourcing?
Well, yes, and no. True outsourcing would be to hire a freelancer or bring experts for any services. You do not have the skill to provide. White-label agencies are different. Outsourcing to freelancers can be a bit hit or miss unless you have very reliable contacts; you are never quite sure if they are going to prove successful. Even bringing in talent can be complicated. Freelancers can often be in different countries with time and zone issues and potential language barriers.
A white-label agency such as ours offers market-tested results and the ability to maintain your own brand. We’re not looking for credit. We are here to provide quality digital marketing tools under a white label for you to take advantage of.
In Part Two…
We delve deeper into why a white label marketing agency is a good tool for you business. See you over there…
Talk to us about White Label Digital Marketing.
Call us FREE from mobiles and landlines on 0800 044 3664 and speak with one of our digital marketing experts to request more information or schedule a meeting.
Or fill in the form and one of our team will get back to you.
