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White Label PPC under your brand with Strategic Performance Oversight.
We help agencies win and retain clients whilst scaling performance by adding a strategic decision layer above day-to-day delivery, or by managing accounts end-to-end with oversight built-in.
Win and retain clients with a strategic decision layer
Execution is easy to buy. Confident strategy, prioritisation, and commercial interpretation are harder to resource internally. We plug that gap for agencies with our white-label services.
What agencies struggle with…
- “Knowing where to focus our client portfolio”
- “Scaling budgets without exposing clients to risk”
- “Interpreting data into decisions clients will trust”
- “Keeping my team aligned to what works”
What we do differently…
Strategic Performance Oversight across your client portfolio
Clear priorities, escalation flags, and decision accountability
Outcome-led reporting, you can confidently present to clients
Roadmaps with KPI milestones, not reactive optimisation
Two ways to work with IMT
Agencies work with IMT in one of two ways, depending on where they want support: above execution or end-to-end delivery. In both cases, Strategic Performance Oversight sits at the core.
Full White Label PPC Management
We deliver. Oversight is built in. This model is for agencies who want IMT to run accounts end-to-end under their brand, with Strategic Performance Oversight included as standard.
- Account builds, optimisation, testing, and reporting
- Ongoing performance management across agreed channels
- Tracking and measurement QA where required
- Senior Performance Oversight baked into every account
Strategic Performance Oversight
You deliver. We guide decisions. This model is designed for agencies with internal delivery teams who want senior judgement, structure, and accountability layered above execution.
- Portfolio-level SPO across your client accounts
- Priorities and flags to guide teams and client conversations
- Strategic roadmaps with milestones, not reactive optimisation
- Commercial interpretation of performance – what next, and why
White Label PPC Account Management
End-to-end delivery, under your brand. IMT provides full paid media execution and management for agencies who want accounts handled end-to-end, fully white-label. This is the same execution framework we use for direct clients, adapted to support agency portfolios, internal teams, and client-facing requirements.
Microsoft
Amazon
Spotify
TikTok
Built for agency portfolios
Designed to work at individual account, or portfolio level:
- You decide visibility – fully behind-the-scenes, or an approved visible partnership
- All communication via your email domain
- Clear reporting of actions and rationale
- Support with pitches, audits, and strategy
- Everything handled under strict confidentiality
What we manage day-to-day
Execution and management includes:
- Account builds and restructures across agreed channels
- Ongoing optimisation, testing, and performance improvement
- Budget pacing and bid strategy management
- Creative and landing page iteration where required
- Search term, audience, and placement hygiene
- Tracking and measurement QA (GA4, GTM, conversions)
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Delivery with Oversight Built-In
When IMT manages your accounts, Strategic Performance Oversight is included as standard. This ensures decisions remain commercially grounded, prioritised correctly, and focused on long-term ROI as client account scales.
Management starts from £349p/m
White Label Strategic Performance Oversight
Strategic Performance Oversight is the strategic layer that sits above management, designed to help agencies make better decisions across multiple client accounts as budgets, expectations, and scrutiny increase. Think of SPO as the operating system – PPC Management is the execution delivery expression of that system, with Oversight as the always present ethos, process, and decision framework.
Direction
Clear priorities across your portfolio. What matters, what can wait, and where to focus.
Decision discipline
Pacing change across accounts to avoid overreaction, drift, or premature scaling.
Commercial interpretation
Translating performance data into decisions agencies can explain and defend to clients.
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Strategy & Roadmap
Portfolio-level account planning and prioritisation:
- KPI targets agreed upfront (CPA / ROAS / volume / quality)
- Channel clarity (what Search is for, vs PMax vs Paid Social)
- Priority order for deliver teams (highest impact work first)
- 30/60/90 day milestones to guide scale and intervention
- Testing plan (avoiding duplication, measuring effectively)
- Risk and wastage controls (guardrails before spend increases)
Delivery
The execution guided by strategic decision discipline:
- Structure and optimisations aligned to roadmap priorities
- Ongoing hygiene to reduce waste across accounts
- Creative and landing page iteration where it matters most
- Budget pacing and bid control to protect performance scaling
- Measurement integrity acros tracking and attribution
- Documented actions tied back to account priorities
How this supports your agency
- Reduces churn caused by uncertainty
- Supports junior and mid-level teams with senior judgement
- Handles strategic client conversations with confidence
- Scales budgets without increasing decision risk
How it fits with execution
- Oversight doesn’t replace delivery, it protects it
- If your team handles delivery, Oversight helps guide decisions
- Flags pain points before issues become client problems
- Ensures strategy stays aligned as spend and complexity increase
Start delivering with confidence
When IMT provides Strategic Performance Oversight, your delivery remains commercially grounded, prioritised correctly, and focused on long-term ROI as your account scales.
SPO starts from £315p/m
Why choose IMT
20 years in the business
Trusted by 1,600 agencies | UK & US
£44+ million managed spend
See how we work
We’ve condensed over 20 years of experience into a framework that drives real growth, smarter decisions, and better ROI. Everything we do is tied together into a strategic 6-month roadmap giving you total clarity on where to focus, what to fix, and how to scale.
FAQs
What does “Strategic Performance Oversight” mean for agencies?
It’s the decision layer that sits above execution and operates across your client portfolio.
For agencies, it means having senior input on:
- where to focus effort
- how to pace change and scaling
- how to interpret performance in a way clients understand
It’s designed to support agencies as accounts grow in spend, complexity, and scrutiny.
Is this just white-label account management under a new name?
No.
White-label account management focuses on delivery. Strategic Performance Oversight focuses on decision quality.
When IMT manages accounts end-to-end, Oversight is included as standard.
When agencies handle delivery internally, Oversight can sit above execution as a standalone layer.
They solve different problems, but work best together.
Who’s this white-label model best suited to?
It’s designed for agencies that are:
- managing multiple client accounts
- scaling spend or client expectations
- dealing with more strategic client conversations
- feeling exposed on “what next?” decisions rather than delivery quality
If you’re looking purely for low-cost execution, this likely won’t be the right fit.
How does this help with client retention?
Many agencies lose clients due to uncertainty, not poor performance.
Strategic Performance Oversight helps by:
- creating clear priorities and roadmaps
- introducing decision discipline as accounts scale
- giving agencies a defensible rationale for recommendations
This leads to calmer conversations and more confidence on both sides.
Do you still manage campaigns day-to-day?
Yes.
IMT offers full white-label execution and management across agreed channels.
When we manage accounts, Strategic Performance Oversight is built-in.
Alternatively, agencies can retain delivery internally and use Oversight only.
How visible is IMT to our clients?
That’s entirely up to you.
We can:
- work fully behind the scenes
- communicate via your email domain
- attend client calls as part of your team
- support audits, pitches, and strategy discussions
All work is handled under strict white-label confidentiality.
How does Oversight work across multiple accounts?
Oversight operates at portfolio level, not just account level.
This allows us to:
- identify patterns and risks across accounts
- set clear priorities for delivery teams
- flag escalation points early
- avoid duplicated effort or reactive changes
It’s especially valuable as agencies scale.
Is this a consultancy service?
No.
Traditional consultancy is often one-off and document-led.
Strategic Performance Oversight is ongoing, embedded, and accountable.
It’s a continuous decision framework that evolves as performance and market conditions change.
Can Oversight replace execution?
No.
Oversight exists to guide and protect execution, not replace it.
In many cases, it highlights when full end-to-end management is the more sensible option.
Book a quick discovery call.
We will recommend either Oversight-only or full Execution and Management depending on your internal resource and growth goals.
Fill in the form to schedule a call back.
Book a meeting now…
