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Extend your digital marketing services with White Label PPC Management.
By teaming up with IMT, you’ll access world class White Label PPC Management across all major advertising platforms with zero need for in-house expertise.
20 Years In The Business
1000+ Successful Clients
£44m+ Ad Spend Managed
We work with …
Microsoft
Snapchat
TikTok
Amazon
Our services.
By teaming up with IMT, your agency will access AI-driven Pay Per Click Management across Google Ads and Microsoft Advertising channels.
We can help your client supercharge their digital reach and raise awareness of their services or products on social channels such as Facebook, Instagram and TikTok.
We’ve helped hundreds of businesses build Ecommerce PPC campaigns that create a faster, more efficient way of selling to potential customers.
Our process.
Why work with us.
Leading white label agency
We have grown to become one of the UK’s largest White Label PPC Management Agencies. White Label PPC allows you to extend your digital marketing services to your clients with zero need for in-house expertise.
Multi-channel expertise
We cover the major digital marketing channels. Over the last two decades we have taken pride in working with pretty much any campaign, optimising it into shape and delivering sector leading ROIs.
Certified professionals
When you speak with our PPC analysts you can be safe in the knowledge they are fully qualified Digital Marketing Professionals. Our techs spend more time optimising accounts on average that anyone else.
Tools to generate leads
We provide a suite of tools for our partners to win and retain new business including: pitch and proposal decks, sector reports and audits, CRO + competitor analysis, and techs for proposal and management calls.
Essential tools for agencies.
We understand that winning new accounts can be complex and time-consuming. These essential tools are designed to demonstrate your deep understanding of potential clients’ needs and sectors. The resources not only enhance your credibility but also allow you to deliver tailored, insightful pitches without the overhead of extensive research and development.
Strategy Reviews and Sector Reports position you as an industry expert, while Performance Audits provide critical insights that form the basis of compelling, data-driven recommendations. Spend Credits offer an attractive incentive for new clients, making your proposals irresistible and helping you close deals more effectively and efficiently. Click on the tabs below to reveal more information.
- Strategy Review
- Sector Report
- Performance Audit
- Spend Credits & Offers
Why offer a Strategy Review.
Our specialised Strategy Review can help your agency shine and deliver an outstanding pitch to your prospective client. We provide an analysis of marketing platforms, detailed insights into account performance, strategies for creative enhancement, optimal budget distribution, advanced strategies for remarketing, and tailored recommendations for effective reporting and analytics.
What’s in the review.
Our Strategy Review is an in-depth analysis designed to refine and enhance the way your agency engages with new clients. We arrange a meeting to discuss business, company direction, their core products and services, and if they are looking to change course or focus in the short medium term. Here’s some of what our strategy review covers:
Platform analysis
We assess the platforms your client is currently using, from Google Ads and Microsoft Ads, to Facebook, Instagram, LinkedIn, and more. Then we help discover potential new platforms that could offer untapped opportunities.
Account insights
We examine the various types of campaigns your client runs, whether they are search, display, remarketing, or shopping campaigns, and provide insights on optimisation, targeting and bidding strategies to maximise ROI.
Creative optimisation
We analyse your client’s ad copy and creative elements, suggesting enhancements to increase click-through and conversion rates. Plus, any current offers to see how they stack up against industry benchmarks and how they can be improved.
Budget allocation
We provide recommendations on how to allocate and deploy your client’s budget more effectively to achieve higher returns, and uncover the most effective ways to allocate your budget to ensure maximum impact and Return-on-Investment for every campaign.
Advanced Remarketing
We assess your client’s current remarketing strategies and pinpoint areas for improvement to increase engagement and conversions. Plus, advice on segmenting audiences more effectively and using personalisation to boost campaign performance.
Reporting & Analytics
We review your client’s current reporting methods and suggest ways to make analytics more actionable for decision-making. We can also help enhance your understanding of key performance indicators and learn how to use them to drive success.
Why offer a Sector Report.
Unlock the full potential of your client’s marketing strategy with our Sector Report, designed to guide them through both the initial stages and the long-term journey of their marketing campaign. This report provides invaluable insights into the optimal marketing mix and budgeting for a successful pilot in Q1 or Q2, as well as a strategic roadmap for sustained growth.
What’s in the report.
By analysing competitor channels and spending, our report helps you identify opportunities for your client to gain a competitive edge in the short term and establish a robust presence in the long term. Equip your agency with the knowledge to make informed decisions that maximise ROI and drive effective, data-driven marketing strategies.
Marketing mix analysis
Detailed recommendations on the best combination of marketing channels and tactics for a soft launch in the upcoming quarter, ensuring quick wins and immediate impact.
Budget guidance
Specific budget points for the initial pilot phase, allowing you to allocate resources effectively while testing the market response without your client overcommitting.
Competitor insights
An overview of the marketing channels currently used by competitors, including a breakdown of their spending patterns, to help you identify gaps and opportunities in the market.
Long-term roadmap
A comprehensive vision for your marketing strategy over the longer term, including adjustments in the marketing mix and budget scaling to support sustainable growth.
Projected traffic & costs
Analysis of the traffic your client can tap into over time and the corresponding budget requirements that may be needed to achieve optimal engagement and conversion rates.
Scaling up strategies
Actionable insights and strategies for gradually increasing your marketing efforts, ensuring that you are prepared to expand your reach and impact as your campaign matures.
Why offer a Performance Audit.
Our Performance Audit is designed to help your agency uncover hidden opportunities and enhance your pitch to new clients. This tool delves deep into existing online advertising accounts, analysing hundreds of data points to pinpoint areas for improvement and untapped potential. By identifying and addressing any performance issues on your client’s website, our audit provides a clear path to optimising strategy and boosting overall effectiveness, ensuring you can demonstrate immediate value and a strategic vision that sets your agency apart.
What’s in the audit.
If your client already has an existing online advertising account, you can help them understand the potential opportunities that may be just around the corner. The audit covers 100s of data points for existing accounts as well as any website performance issues.
Site audit
We perform an audit of their website with 130+ on-page and technical checks to help ensure their site is in good health for their digital marketing strategy.
Account structure
We analyse any active advertising account they have and provide an audit check of up to 50 best practices to see how they’re performing.
Account insights
A multi-point breakdown of any active account highlighting data such as: performance, search position, cost vs conversion analysis, keyword distribution.
Quality score
An overview of any active account for impression weighted keywords they may be overpaying for affecting their position and costs.
Why offer Spend Credits.
One of our standout offerings is the provision of Spend Credits on popular advertising platforms like Google, Microsoft, and TikTok. These credits are essentially free advertising currency that your clients can use once they hit certain spending thresholds. By incorporating these into your service offerings, you can provide substantial added value to your clients, helping them maximise their marketing budgets and achieve better results with their campaigns.
What’s the key benefits.
By leveraging Spend Credits as part of your services, you provide a tangible benefit that helps your clients optimise their ad spend and achieve their marketing goals more effectively. This approach not only enhances client satisfaction but also fosters long-term partnerships.
Enhanced reach
Spend Credits enable your clients to amplify their advertising reach without increasing their out-of-pocket expenses. This can lead to more impressions, clicks, and ultimately, conversions, sales or leads without straining their budget.
Cost-efficiency
By using Spend Credits, your clients can experiment with different advertising strategies and creatives without the financial risk. This allows them to find the most effective approaches for their target audience while keeping costs low.
Improved ROI
With the ability to stretch their budget further, your clients can achieve a higher return on investment. The additional ad spend provided by Spend Credits can lead to more sales and leads, enhancing the overall effectiveness of their campaigns.
Competitive advantage
Offering your client Spend Credits can set your agency apart from competitors. It shows that you’re not just executing campaigns but also actively looking for ways to add value and maximise your clients’ investment.
Flexible solutions
Spend Credits give your clients the flexibility to test new markets or demographics without reallocating existing campaign funds. This can lead to uncovering new opportunities and expanding their customer base.
Ease of onboarding
For new clients, the promise of Spend Credits can be a persuasive factor in choosing to work with your agency. It acts as an initial boost to their marketing efforts, making the onboarding process more attractive and rewarding.
Request to become a partner.
If you’re just getting started with your digital marketing agency, or you already have an existing business, we will help you understand the potential opportunities that may be just around the corner.
FAQs
How do you help at the pitch/proposal stage?
We can provide as much or as little input as you want. We are totally flexible and tailor our approach to each client we work with.
You can simply send us your leads and we will convert them into customers for you presenting ourselves as one of your senior team.
Alternatively, send us your leads and will send back a full proposal with costings and analysis branded with your logos. We can either brief your team on how to approach the pitch giving you background information etc, or we can plug into the pitch call or attend meetings and help you close the client.
Can I be sure your white label PPC work is confidential?
Your confidentiality is our absolute priority and our whole programme is built on this basis. None of your clients will know that your PPC Management Services are delivered by us. All the reports and documentation we provide are delivered to you (or the client depending upon the structure you require) with your company logo/ branding.
Do you outsource your work?
No way. We have a large team of Google, Microsoft and Facebook Qualified Individuals in-house – we never outsource or hire freelancers. For each new client you put forward to us we will allocate a tech who matches up with the strongest skill set and sector knowledge.
How do you manage our clients?
There are two systems we can operate – Agency Facing or Client Facing.
Agency Facing – We are a simple bolt on to your team. All communication is between you and your account manager. We work silently in the background setting up, optimising and running pay per click campaigns. We produce a variety of white label reports all with your branding for you to pass on to your client.
Client Facing – We simply operate to look like a division of your company. We communicate directly with your client using dedicated telephone numbers answered with your company name. Any emails that are sent are tailored with your company domain and are cc’ed to you.
*How does your credits offer work?
As partners with Google, Microsoft and TikTok, we can offer new accounts up to £400 in advertising spend credits.
**How does your 1 Month Free offer work?
For your first client you will get a month’s free management. Minimum 3 month term. The third month is free.
Request a White Label PPC Partnership.
Call us FREE from mobiles and landlines on 0800 044 3664 and speak with one of our digital marketing experts to request more information or schedule a meeting. Or fill in the form and one of our team will get back to you.
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