Remarketing is sometimes known as retargeting; the two terms can be used interchangeably with one another and it can depend on the platform that you are using to track and collect data on. A positive thing about remarketing is that it has a much higher click through rate than display, often as much as 10x higher, which is always good news for a business.
As we have already mentioned, Google and Facebook are the two biggest powerhouses when it comes to paid search PPC remarketing and making it work for you. However, which one is best? Especially if you are on a limited budget and you want to make the most of every single penny that you have.
Once you’ve read both articles you may be wondering which is the best. This is where things aren’t quite so black and white as you may think. The thing to remember when it comes to choosing a remarketing platform is that every business is different and therefore, what works for one, may not work for the other.
The very best approach to take is to try out both Facebook and Google as a combination of the two will maximise the visibility of your business. Of course, not every business can do this, so, the best place to start is to take a look at your core goals and then go from there.
For product-based businesses with a limited budget, Google is usually the best place to go, as you can tailor your marketing with the custom graphics and you can also create targeted ad copy too. You also will often see a lower cost per click to sale price.
In comparison, if you are a service-based business and your aim is to catch lost clients, then you may find that remarketing via Facebook is a much better option. Not only does Facebook give you a chance to market to a much wider audience, but they can also see that the service that you provide is to a high standard (thanks to reviews and comments that they see on your Facebook page).