The initial stages of tackling this problem was to conduct research on the industry in which the client operated specific to their locality. We looked at the biggest national player as well as direct local competition. We were able to access their own campaigns and see the ads, cop, creatives and messaging they were using to generate leads themselves. By identifying this as well as sub standard copy and creatives as well as gaps in their strategy we devised our own strategy to perform to a more optimum level.
The next step in our method was to convince the client to create a brand-new lead funnel in order to better connect with potential leads. It comprised elements that would encourage a stronger call to action and conversion including elements such a better social proof, ad copy and intro videos for the practice overviewing their team and services.
It gave potential customers a greater insight and familiarity with the practice, methods and quality of facilities. Armed with all this positive information it encouraged a greater call to action.
With regards to the digital side of the creation and conception, we handled it from our end via consultation and end-to-end implementation.
As part of the method to convince the client to make the change, we created a holistic and digital business approach consisting of research, a fully designed business plan, and an estimation of leads that could be potentially generated, as well as the average cost per lead.
We recommended our proven blueprint for dental lead generation that leveraged Facebook and Instagram Ads alongside a Yahoo/Bing and Google Ads campaign with an automated retargeting stack that worked across all the platforms. We know from experience this multi-channel methodology is perfect for attraction attention and encouraging a lead to be generated on the day or at a later date.
During the first three months from when we began work with the client, their account leads rose from 12 per month to 68 per month. We also managed to drop the CPA at the same time making the process more profitable and covering our own management fees.
The conversion rate for leads were 16% higher than previously generated ones. remained at a steady 4% for the first three months of the campaign which is a common issue for campaigns of this nature i.e. more leads but lower conversions. By the end of the business year we achieved a business growth of 62%.
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Just some of our fantastic clients who have benefited from lead generation.
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