PPC Management (PPC) marketing is a proven method of driving targeted visitors to your website helping you measure return on investment quickly and accurately. At IMT we believe that our award winning PPC services are second to none. Over the last 10 years we have helped 100’s of companies both large and small by creating exceptional PPC strategies that deliver fantastic results. Along the way we have developed bespoke technology and nurtured our expertise to ensure sure we deliver clear cut, bottom line results.
We take great satisfaction in being able to take any new or existing campaign and decreasing the cost per acquisition figures which ultimately boost the ROI for our clients.
By the way, we don’t just manage Google Adwords – we deliver the same level of knowledge and skills on Yahoo, Bing, Facebook and LinkedIn. When we started there was only Google and Yahoo. Then as new search engines and social media channels came along we mastered those as well. We are proud to know each pay per click platform from top to bottom, inside and out. This enables us to devise the perfect strategy for your business that you can have confidence in.
Put simply, we live, breathe (and occasionally dream of) Pay Per Click. We love what we do and we hope you will too.
The range of services IMT provide extends beyond that of just ‘PPC’. We incorporate: search, content, display, e-commerce, lead generation, landing page optimisation, and much more. Our three key services are as follows:
Our expertise is in Advanced PPC Management. Essentially this means that our trained and qualified professionals use an analytical and statistical evidence based approach alongside creative and innovative thinking to determine a strategy that will make your PPC campaign efficient and effective.
Do you have a niggling concern that your PPC account isn’t performing to its maximum potential? A PPC ‘spring-clean’ audit by one of our Google certified team will provide a thorough review of your current PPC structure, performance, and best practices with a view to helping you understand the potential opportunities that may be just around the corner.
Your organisation may not be in a position to keep an agency managing your PPC on a full-time basis but a second opinion on how to keep improving your account performance can make a big difference. That’s why IMT offer a PPC Retainer option that allocates a set number of hours for use toward improving your PPC account and growing your market share. By utilising the skills and knowledge of our account management team for specific tasks, you’re free to focus on the bigger picture.
IMT is proud to be amongst a handful of UK companies who have attained the much sought after designation of Google and Yahoo/ Bing certified partners. We constantly test and brief our team of dedicated search with the latest developments and tools.
When you speak to any of our team we want you to be safe in the knowledge that you are speaking to some of the sharpest brains in the industry. Read more about Google Certification here
Are you looking to set up your first adwords campaign or are you looking to outsource an existing one? IMT specialise in delivering exceptional PPC strategies that delivers results to companies of all sizes. Choose below to find out more.
The IMT Professional Standard is a standard of customer care we demand every single account manager delivers to every single client. We regularly audit our services and benchmark them against our industry competitors.
The aim is to ensure we deliver the highest quality account management and campaign results as standard compared with the rest of the industry.
Our Professional Standard comprises the following for new or existing campaigns:
They will know your account inside out. Always on the end of the phone or email to answer questions and provide updates.
Our qualified technicians will review trends from across your industry to unearth keywords to target and negative keywords to avoid.
Having ads on page 1 is all very well but if the ad copy presents the wrong message it will either fail to generate a call to action or generate a high bounce rate. We will write ad copy and split test the performance whilst testing existing ones.
Our trademarked monitoring software tracks shifting ad bids and positions every minute of the day to ensure your KPI's are delivered.
We will identify websites where we can place display ads on and block the ones we don’t.
Reviewing budget based on traffic available and ability to meet KPI/targets.
We will constantly review your landing pages and their individual performance with the aim of flagging up your poor and strong performers.
Reviewing the campaign targets against any new tools, features or beta's recently made available and feeding anything relevant back to the customer as a recommendation.