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Google Shopping & Product Listing Ads

Google Shopping allows people to search for products and compare prices through Google search. By utilising Product Listing Ads (PLAs), we can help your business build search campaigns to create a faster and more efficient way of selling to these potential customers.

IMT can manage your Google Shopping campaign ensuring your inventory is seen by as big an audience as possible while maximising Return On Investment for each one of your products.


How IMT Can Help

Generate

Create a product feed of your inventory, one that focuses on Google's product taxonomy and delivers reliable data to the consumer.

Optimise

Optimisation of your product data to help improve relevancy, ad position and visitor traffic for your shopping campaign.

Manage

Manage your campaign as you would your own store - pushing key products to the front, highlighting promotions, and segmenting brands and non-brands.

Feed Generation

Product Listing Ads (PLAs) are individual product adverts which form part of your shopping campaign. These PLAs are created directly from an inventory feed to appear in Google's 'shopping' section as well as on the main search engine results page, typically above text ads.

IMT can help generate your inventory feed to ensure your products are seen by as wide an audience as possible.

Product Data Optimisation

Your product data is the equivalent of your ad copy so we optimise it to provide maximum visibility, performance and ROI. Our campaign managers generate unique keyword content for your PLAs and edit details such as name, price, description, category and more.

A correctly optimised feed can trigger improved traffic to your website as well as driving visitors toward products you specifically want them to see.

Campaign Management

Structure, optimisation and bidding strategy will define the success of your shopping campaign so we take care of the management to ensure your listings are working as efficiently as possible.

Our experienced team will examine your marketing goals, profit margins and product performance to create a bid strategy that's best for your business. And by optimising your feed, you'll receive maximum visibility across a wide range of relevant search terms as used by your potential customers.


Why Choose IMT?

Insight

We know retail inside out and back to front. We have unique insight and experience combined with tried and tested acquisition strategies that deliver success for e-commerce businesses.

Techs

Our techs spend more time optimising accounts on average that anyone else. Which let’s face it, is what you’re paying for! (source: Google)

Our Clients Love Us

Don't just take our word for it. We have an average rating of 4.9/5 for client user reviews of our business on independent site Reviews.co.uk.

Talk to us about Google Shopping today

Call us FREE from mobiles and landlines on 0800 044 3664 and speak with one of our digital marketing experts to request more information or schedule a meeting.

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