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Feed Optimisation

The Google Shopping Channel has seen rapid growth over the last couple of years as retailers tap into the potential of Product Listing Ads (PLAs).

Feed Optimisation is the process of refining your product information so Google can correctly match the products you want to display to the search query of a potential customer.

Google is always refining the shopping experience for users so as a business you need to be on top of these changes. At IMT, our specialists take pride in keeping up to date with Google which means you stay one step ahead of the competition.

Which Feed Optimisation Service Do You Need?

There isn't a single feed optimisation service that fits all so we provide three options. We're confident one will suit your business, whatever size it happens to be.

Feed Optimisation Audit

For the smaller business in control of their inventory feed and with time to format and generate the work in-house.

If that's you, send your feed to our experts who will come back with a full audit of changes and updates you can make to help your feed perform better across Google and Bing.

Feed Optimisation Update

For small businesses lacking the in-house capacity to fully develop a feed. This option gives you the advantages of the audit service above, along with changes by us to the feed itself.

These changes will be created offline so you can sync with your existing feed as and when you're ready. And if you need to incorporate new products, we can provide this as an add-on service.

Full Feed Optimisation

For larger businesses with a high product turnover or lack of input into feed generation.

This monthly service takes your existing feed format and optimises it live through our feed optimisation platform significantly improving conversion rates across the whole search account.

Why Choose IMT To Optimise Your Feed?


Our close relationship with Google provides us with a unique insight into their practices. Combined with experience and tried and tested acquisition strategies, we can deliver success for e-commerce businesses.


Our techs spend more time optimising accounts on average that anyone else. Which let’s face it, is what you’re paying for! (source: Google)

Our Clients Love Us

Don't just take our word for it. We have an average rating of 4.9/5 for client user reviews of our business on independent site

Talk to us about Feed Optimisation today

Call us FREE from mobiles and landlines on 0800 044 3664 and speak with one of our digital marketing experts to request more information or schedule a meeting.

Or fill in the form and one of our team will get back to you.

Get In Touch

You can call us FREE from mobiles and landlines on 0800 044 3664 - or fill in the form below and we'll call you back.