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Articles

Here you'll find a range of featured articles about PPC strategies, search marketing tips and news. Take some time to check out these posts to stay up-to-date on the world of digital marketing.

At IMT we believe our PPC management services are the best around. Over the last 12 years we have taken pride in working with pretty much any campaign, optimising it into shape and delivering sector leading ROI’s. If you're interested in dipping your toe into the PPC waters, click on the link below.


5 Top Techniques To Optimise Google Shopping Campaigns

Much is made about the value of Google Shopping campaigns to overall PPC revenue and conversions, and for good reason ...
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Understanding Your Keyword Performance Better With Google’s Search Funnel Reports

We’ve always taken a bottom line approach to evaluating keyword performance. We want to know how much was spent on ...
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Google AdWords Benchmarks for Your Industry

Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to ...
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40 Exit Popup Hacks to Grow Your Subscribers & Revenue

Are you looking for ways to convert more of your website visitors? Exit-intent popups are the secret weapon that all ...
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The Death Of Google Right-Hand Ads: What It Means for Marketers & Businesses

If you’ve gone onto Google recently, you may have noticed a significant change. If you are a business or marketer ...
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PPC Conversions

Why Meeting User Expectations is Vital for PPC Conversions

When a user is looking for a product or service they type certain keywords or phrases into a search engine ...
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