Are you looking for ways to convert more of your website visitors? Exit-intent popups are the secret weapon that all smart marketers use to dramatically increase their conversions. In this article, we’ll show you 40 exit popup hacks that will substantially grow your subscribers, and your revenue.
Exit-intent technology allows you to make one last-ditch effort to convert visitors as they are about to leave your site. By detecting when someone is about to navigate away, it presents the visitor with one final message (in a lightbox overlay) right at that pivotal moment.
Unlike immediate popups, which interrupt your visitor as they are trying to browse your site, exit popups aren’t an annoyance.
Some people are of the opinion that any form of popup is an annoyance. However, even if your exit popup did annoy the occasional visitor, you were about to lose that lead anyway. So what’s the harm in trying?
The truth is, regardless of how you feel about popups in general, data shows that exit popups actually do work really well. When you implement an exit-intent popup on your site, you could recover 10-15% of lost visitors.
If you’re not using exit popups yet, that’s a lot of money left on the table.
Whether you’re looking for an idea for your very first exit popup, or you’re looking for new things to tweak and test, here are 40 effective ways to hack your exit popups…
The big reason why so many popups are aggravating to users isn’t because they are advertisements: it’s because they are often far too generic.
Imagine for a moment that you are walking out of a store, and you are approached by a solicitor who wants you to sign her petition. Suppose she said something that most solicitors would say to try and grab your attention, such as, “Excuse me, sir, do you want to save the pink polka dot pandas?” (or promoting some such cause).
What do you think your reaction would be? Most people would probably feel irritated, even if they cared about the cause.
Now suppose that a second solicitor called you by name. Perhaps he even mentions that he knows you love yellow-striped pandas, so he thought you’d be interested to learn about the plight of the pink polka dot pandas. What would your reaction be then?
Granted, having a complete stranger call you by name is a bit creepy, so let’s imagine that you’ve already given him your name in an earlier interaction.
You’d probably feel a lot more receptive to talking to the second solicitor, right?
That’s because the first solicitor was all about getting what they wanted: they didn’t care to know anything about you or your interests; all they care about is getting as many signatures as they possibly can. The second solicitor, on the other hand, cared enough to learn your name (and possibly even a bit about you) before he ever asked for your signature.
Your website can do the same thing.
Before you ever ask for a sale, you could ask your visitor for their name.
Later, when your visitor is about to abandon one of your product pages, for example, you could grab their attention with an exit popup that has their own name on it:
This can be accomplished by getting your visitor’s name when they subscribe to your email list, by asking for their name in a previous popup, or by detecting the name of an existing customer.
As we just discussed, personalization is key to making advertisements like exit popups feel less like an intrusion and more friendly.
One really smart and simple way to do that is by personalizing the popup based on the referral source.
For example, let’s say the visitor got to your page through a guest post you wrote for a specific website. Or perhaps you got featured somewhere recently, and you want to get the most out of that traffic by personalizing your exit popups for that particular audience.
You can use referrer detection technology to detect when a visitor is coming from any specific domain, and use that information to customize your exit popups.
Here’s an example from RebootAuthentic:
See how the headline is personalized for Smart Blogger readers? You can personalize your exit popups for any audience you choose.
Another possibility is to personalize your popups for traffic coming from your social media channels.
For example, if the referring domain was Pinterest, your exit popup might include an invitation to view some of your most pinned posts.
If the referring domain was Facebook, you could invite visitors to join the conversation over on your Facebook page or private Facebook group.
Think like a detective: what information can you deduce about your visitors from the referring domain? How can you use that knowledge to personalize your exit popup?
How about presenting your abandoning visitor with an upgrade to the content they were just reading?
By offering content upgrades, RazorSocial increased their conversions by a whopping 520%!
A content upgrade is simply a more in-depth or a higher-value version of a particular blog post. So for example, let’s say your blog post is about how to cook the most delicious duck à l’orange. A visitor might read your post, decide to cook it, but then close out their browser as they are about to go shop for the ingredients.
At that moment, present them with a free download of a printable shopping list with the exact ingredients they need for your recipe. Think of how pleased they will be that you’ve gone the extra mile and saved them from having to make their own shopping list!
Your website is your online storefront: the longer someone stays in your “store”, the better.
So, sometimes your main objective is simply to reduce your bounce rate and have your visitors to spend more time on your site.
A really great way to do that is by using an exit-intent popup to suggest blog posts that are related to the one they were just reading.
Remember, there are a number of different reasons why someone might be about to click away from your site, and it doesn’t always mean that they aren’t enjoying your content. Perhaps they simply got distracted by something, such as a new email or social media notification.
So remind them of why they visited your site in the first place: to get specific information from your content.
The key to the related posts technique is making sure that your headlines are highly clickable. Also, use enticing images that draw the eye and relate specifically to the post topic. If your related posts are appealing, you’ll likely re-engage distracted visitors and persuade them to stick around for a while longer.
The problem with so many exit popups is that they don’t offer something that the visitor really wants. This happens because many businesses have several different buyer personas, and each persona is going to respond to their offers differently.
Sure, your popup might be offering the greatest eBook known to man about how to juggle 6 balls in the air, but if a segment of your visitors has already mastered that technique, and now wants to learn how to spin a ball on their nose, then your offer is completely useless for capturing those visitors.
A simple way to get around this problem and present the perfect offer to each visitor is by allowing them to choose what they are the most interested in.
You can do it like this: first, present an exit-popup with 2-3 options for them to choose from.
Once they select an option, then present them with the opt-in form to receive a lead magnet specifically tailored to the interest they selected.
There is a psychological phenomenon which causes people to fell uncomfortable leaving things incomplete. It’s known as the Zeigarnik Effect, a term coined by the 20th-century Russian psychologist, Bluma Zeigarnik.
Zeigarnik observed that waiters were able to remember long food orders and match the correct meal to each customer. However, they promptly forgot these orders just as soon as the food was delivered. She wondered why, and so she conducted a series of experiments to figure it out.
Her theory was that the pending order created a state of “incompleteness” in the waiter’s mind, which made him or her unable to let go of the information until that state of mind was resolved through delivery of the meal. Through her experiments, she discovered that unfinished tasks are remembered approximately twice as well as completed ones, and that we as humans have a child-like impatience to gratify this need for closure.
You can take advantage of the Zeigarnik Effect to coax your visitors into action by showing them that they have yet to complete a task. By pointing out the “incompleteness”, they will seek to get closure by completing the task.
LinkedIn does this by showing you your progress as you fill out your profile. By showing you your “profile completeness”, you get the urge to enter all the information that they want until your profile appears as “100% complete”.
This can work for exit popups as well. All you have to do is display a progress bar at the top. Here’s an example from CoSchedule:
Images can make a huge difference in any online marketing campaign, and exit popups are no exception.
For instance, in eCommerce, 67% of consumers say that the quality of the product image is “very important” in selecting and purchasing the product… even more important than product-specific information, a long description, or even ratings and reviews!
If images are that important to shoppers when deciding whether to purchase a product, imagine how you could use images to get people to do something smaller, such as entering their email address for your free eBook.
Matthew Barby includes an appealing mockup of his Growth Hacking eBook in his popup:
Since he’s using an image of the “product”, which includes its title, he doesn’t even need that much copy in order to get the point across. In fact, the only description he offers is that the book you’ll get is 54 pages long.
If Barby removed the image, it’d be a whole lot less appealing, wouldn’t it?
This hack is perfect for eCommerce product pages and checkout pages.
What if your potential customer is on the fence about purchasing your product because of just one small objection, and if you could overcome that objection it would be the last nudge they need to make the purchase?
One of the biggest objections that shoppers have is the worry that they will buy your product and later regret it. Thankfully, this is also one of the easiest objections to overcome when you provide some sort of money back guarantee.
Neil Patel overcomes this objection by including a 30-day money back guarantee on his exit popup for Quick Sprout.
But don’t stop at a money back guarantee. Take inventory of all the likely objections that your shoppers may have, and check that you have thoroughly covered them all, either on your product or checkout page, or on your exit popup.
Here are the 10 common objections that online shoppers have, and ideas for how you can overcome those objections in your exit popup:
When a shopper is about to abandon their cart, do you use an exit-intent popup to recover them?
As in exit popup hack #6, you can use the Zeigarnik effect to prevent shopping cart abandonment.
Simply remind them that they still have un-purchased items left in their cart, and it will create a strong–sometimes irresistible–urge to get closure by completing the purchase.
Your copy could say something along the lines of, “Wait! You still have these items in your cart…” or “Wait! Don’t leave without your…” and then show images of the items they are about to leave behind.
Sometimes, however, shoppers just aren’t ready to buy, even though they are still interested. Offer to save their basket, and collect their email in the process. Then it will be super easy for them to come back to your site and pick up where they left off, and you can even start sending them emails.
The great thing about offering a discount in an exit popup, in exchange for the visitor’s email address, is that it accomplishes two things at once…
#1. Offering a discount encourages shoppers to go through with a purchase they were on the fence about.
#2. Even if they don’t buy today, offering a coupon rarely fails to at least collect their email address, so you can market to them in the future.
Here’s an example:
What’s really great about this example is that they also point out that getting on the email list gives you exclusive access to new products and discounts, so even more reason to opt-in. And instead of a generic “Subscribe” button, they’ve used the much more compelling copy: “Get My Discount Now”.
If you are looking for a surefire way to “save” visitors who are about to abandon your eCommerce site, coupon exit popups are the way to do it. After all, if someone is interested in buying your products, why wouldn’t they accept an easy discount?
Tip: Make sure to include any fine print about the offer somewhere at the bottom of your exit popup.
Did you know that shipping costs are the #1 reason for shopping cart abandonment? Offer free shipping in your exit popup, and you stand to recover 44% of shoppers about to abandon their carts.
So, free shipping exit popups are a no-brainer. However, there are two different ways you can approach them…
The first way is to give the free shipping coupon code right inside the exit popup, as shown below:
To make the purchase easier, you might even include a link back to the product they were viewing, or a link back to the shopping cart, similar to what Baby Age does below with their “Apply Coupon Instantly” button.
The advantage to this method is that there is no additional work needed on the shopper’s part in order to complete their purchase. If they were already thinking about buying, but shipping was an issue, all they need to do is copy and paste the coupon code and checkout.
The only disadvantage to this method is that, if they don’t buy now, you will have missed out on collecting their email address.
My suggestion is to give the free shipping code directly on your shopping cart pages: this will help to prevent shopping cart abandonment. On product pages, you might try offering the free shipping in exchange for an email address.
As with anything, you’ll need to test it out to see what creates the best results for you.
It’s a well-known fact that scarcity (having less of something) increases the urge to buy. Nobody wants to miss out on getting something they want, and it doesn’t feel good when someone else gets it and you don’t.
Zulily does an amazing job creating scarcity. When you add an item to your cart, they include the number of items left (e.g. “HURRY– only 6 left!”) in big red letters on the shopping cart page.
Now imagine how effective this could be as an exit popup which appears when someone is about to abandon their cart.
Booking.com uses a popup during the reservation process to show how many other people are looking at the same hotel. Better act now before someone else gets your room!
It is human nature to procrastinate. Whether it’s deciding to entering an email address or make a large purchase, people tend to avoid making difficult decisions.
Urgency gets the ball rolling by defining a definite deadline: either you get the offer before this time, or you miss out.
OptinMonster’s exit popup highlights the limited time discount with yellow and a red arrow so you are sure to notice it.
Diamond Candles uses a countdown timer to just a few minutes, so you have to checkout right now or you’ll miss out on the free shipping.
It takes approximately 7 touches to make a sale. So if you’re trying to sell anything to a first-time visitor, good luck.
Offering a free trial gives you the opportunity to get your foot in the door and warm up your leads with multiple touches.
Snack Nation understands this well. All you have to do to get a free sample box delivered to you is cover the $9.95 shipping and handling.
Web Designer Depot offers 7 days of free downloads. What’s great about this popup is they bring to your attention how valuable these 7 days are, with over 250,000 graphics, icons, vectors and more.
Similar to suggesting related posts in an exit popup on a blog post page (as in #4), you can also suggest related products on product pages.
Especially if you have a wide range of products (such as clothing or shoes), it is extremely helpful to recommend other similar products related to the one that the shopper is viewing. The product that they are looking at might not be the right fit, but a similar product might be just what they need.
Throw some social proof into the mix and suggest your most popular items in an exit popup.
Not only does this help keep shoppers on your eCommerce site for longer, but it reminds them that other shoppers love your products too!
Muubbaa uses the headline, “Most Wanted” to reinforce the desirability of their clothing.
Some customers might be leaving because the product you offered wasn’t quite robust enough for them. If you think that might be the case, offer them an upgraded version of your product (or an up sell).
Norwegian Cruise Line adds value by offering to add additional amenities to your reservation, free of charge.
Don’t hold anything back that you can offer or give away as a bonus. Your exit popup is your last chance to capture those leads, so make it good!
Surveys are a great way to learn more about your visitors and how you can make your website better. However, many sites use them at the wrong times, which makes for a terrible user experience.
Imagine landing on a website for the first time and then being hit with a survey about how your experience has been on the website. Or imagine being right in the middle of completing a purchase, and getting interrupted by a popup survey. That would be pretty annoying, right?
The good thing about exit popups is that they don’t interrupt you in the middle of doing something on the page. So exit popups are great for surveys. Just make sure that you don’t include a survey on your homepage, or on any other page that wouldn’t make sense for someone to be filling out your survey.
Also, be respectful of your visitor’s time and don’t expect them to fill out a survey for nothing. Give them something in exchange. Here’s an example of a quick 15 second survey with a free gift:
Quizzes are one of the most irresistible lead magnets because they provide personalized information based on how the user responds. Personality type quizzes are especially popular.
Why? Robert Simmermon, Ph.D., a media psychologist, says, “I think [online quizzes] are fun, but I think it also does touch something about our own sense of our unfolding story.”
Quizzes satisfy our natural desire to make sense of our lives by organizing events into stories to create our own “biographies” (according to narrative psychology). They also offer the opportunity to reaffirm judgements we’ve already made about ourselves, so they allow us to be the heroes of our own story.
VisualDNA uses quizzes to gather insights into audiences. People voluntarily take their quizzes to uncover who they are on the basis of psychological theory, and they get to amass an enormous amount of audience data. It’s brilliant!
But quizzes aren’t just limited to personality types. You can use quizzes to re-engage your abandoning visitors on just about any topic.
Here’s an example of an exit popup quiz from Healing ADD on finding your ADD type:
Sometimes your visitor is enjoying your content, but they’re too busy to implement your advice on their own. Solve that problem for your visitors by offering a done-for-you solution.
For example, Betty Means Business offers 3 essential done-for-you scripts to attract more clients.
You could offer something similar with a fill-in-the-blank PDF template, an Excel spreadsheet, a Photoshop file, a Word Document, or even audio clips.
On product pages, you could implement an exit popup with an offer to configure the product for the customer. Or, if the product requires any work on the customer’s part, offer a complete done-for-you service.
Put yourself in your visitor’s shoes and think, “What can I do to make their life easier?”. If you can save them from a lot of time or frustration, you’ll have the perfect “hook” for your exit popup.
Stop your visitors in their tracks with the powerful word, “wait”.
Perhaps it is due to our need for closure, but there is something almost irresistible about the word “wait” that makes us curious to know what it is that we should be waiting for.
Green Mountain Mustard knows that you were thinking about buying mustard since you were browsing their site, so their exit popup gives you a friendly reminder.
You could do the same thing on a landing page or a product page: remind them of what they’ll miss out on if they click away now.
Another reason for visitors bailing on your site is that they’re simply bored. But if you can make them smile or even laugh, it will be hard for them not to take you up on your parting offer.
KlientBoost uses the “pile of poo” emoji–that’s right, cute, smiling piles of poop–to lighten the mood.
Here’s another example of a humorous exit popup… how can you resist those big, brown puppy eyes?
GQ Magazine gets real in-your-face with this humorous exit popup:
Especially if humour fits with your brand, this is not the time to hold it in… let it loose in your exit popup!
You’ve probably been on a sales page before where you saw a chat box pop up, like this one from Xchop:
This of course allows you to give your potential customers answers to any questions they may have about purchasing your product or service.
However, you don’t have to offer 24-hour live chat in order to support your website visitors.
Use your exit-intent popup to schedule a time to chat at a later date. Neil Patel asks for the visitor’s name, email and website URL to reserve a confidential discussion:
And here’s another example where the popup asks for the best contact information, giving the choice of either email or phone:
Psychologists have discovered that we all have a strong urge to be consistent. Once we make a decision or perform an action, we have the tendency to stick by that decision in all our future actions. This is known as a “decision heuristic”: a mental shortcut for making decisions.
Asking your visitors to take the first step is always the hardest. But if they just take that one step, all the next steps will become much easier. That’s because they are building up mental momentum.
Making that first step really, really easy for prospects to take gets the ball rolling. Then, you can get them to take a more difficult action. Kind of like a domino effect: you have to apply a bit of force to knock down the first domino, but after that all the other dominos fall down effortlessly.
Smart marketers understand this principle and put it to use in their opt-in forms by asking for an easy action first (press a button) before asking for a more difficult action (submitting their email address). This is called a two-step opt-in.
How can you use a two-step opt-in with your exit popups? Simple. Place a button on the exit popup which they’ll have to click before they can see the opt-in form. Use a call-to-action that would be a no-brainer for your target subscriber, or something they simply can’t resist.
For example, QuickSprout once used the headline, “Are You Doing Your SEO Wrong?” If this headline had been on a two-step exit popup, they could have had a button below it saying, “Click Here to Find Out”. Then after the click, they could have displayed the opt-in form.
Treehouse uses the headline, “Change your Career. Change your Life.” If they put that headline on a two-step exit popup, they could display a button below it saying, “Claim Your Free Trial”. Then and only then would they reveal the form to enter your name and email.
See how that works? A simple button looks a lot more harmless than a form asking for information. They won’t see the harm in taking that first action, but then they’ll feel “committed” to following through.
Another version of the two-step opt-in is a “yes/no” choice. But instead of just one call to action button, you offer two: a “right” choice and a “wrong” choice.
Here’s an example from Social Triggers:
This works to increase conversions because of the psychology of choice: when given a choice of doing something, people are more likely to want to do that very thing.
You see, choices make us feel more in control, more powerful. When we feel powerful, we tend to act more impulsively when it comes to making decisions.
In order for this to work for your exit popup, you need to make the “right” choice really obvious to the visitor. So obvious, in fact, that they don’t even have to think. (Remember, the minute they have to think about the choice, you’ve already lost them.)
So, the color of your call to action buttons is really important for this type of exit popup. We have been conditioned to associate bold colors with action, and dull colors with inaction. So by making one button pop with a bright red color, and making the other button grayed out, the visitor gets the psychological message that they are supposed to click on the red button and not the gray one.
Your button copy is important too. Make them feel that they actually have a choice–don’t cajole them into choosing a particular option–while still making it a no-brainer decision. This is something of an art, and many marketers tend to go over the line by writing copy that sounds too pushy or condescending.
The Social Triggers example above is a great example because the negative option uses the word, “reject”. This is an excellent word to use because it’s empowering: being able to “reject” something gives me that feeling of being in control of the situation. At the same time, why would I want to reject something that’s being offered for free, especially if it delivers on the big promise in the headline (“Want to learn how to get 5,000 subscribers for free?”).
Naturally, I’m going to go with the free eBook.
Social proof works because we tend to look to others in order to decide the “right” thing to do.
Over 100,000 web developers can’t be wrong, right?
Or how about 310,000+ dog lovers? In fact, if you’re a dog lover you might be asking yourself, “Why didn’t I join this community sooner? If that many others have joined, they must know something I don’t.”
These are some pretty impressive examples, but you don’t necessarily need huge numbers in order to leverage social proof in your marketing. In fact, you don’t need your own numbers at all. You could simply use someone else’s numbers or results as an example. Simply point out what others have done, and how your prospect can follow their lead.
Authority is a powerful tool that you can use to increase conversions on your exit popups.
Do you have any special certifications or qualifications that can give visitors greater confidence in your authority and expertise? Show that off on your exit popup!
Timothy Sykes displays his “Top Trader” badge right on his exit popup:
Have you written any guest posts for popular blogs? Have you been featured in any magazines? Display all of those logos at the bottom of your popup like PreneurCast does:
Remember, people have a natural tendency to follow authority figures. Position yourself as the expert, and it will be so much easier to get visitors to take the action you’re asking of them.
Numbers can be used in a variety of different ways to increase conversions on your exit popups.
For starters, numbers are great attention-grabbers. There is just something about seeing a number–especially a very specific, odd number, such as 1,837–that causes us to stop and take notice.
We also know that people have a tendency to infer larger sizes, or “more” of something, from larger numbers. So 660 minutes sounds larger than 11 hours, even though they are the exact same amount. Use this to your advantage in your popup copy by using smaller units when you want to give the impression of bigger amounts.
Of course, if you have big amounts to show off, like Syed Balkhi, then by all means, do it!
Just like great copy, great design can also increase conversions on your exit popups by drawing the eye where it needs to go.
Our eyes have the ability to take in so much visual information that it’s more than our brains can consciously process. So, we are hardwired to focus on only the most compelling information–the information we believe to be the most important–and skim over the rest.
This is called selective attention. The consequence of selective attention is that people naturally look for visual information to tell them what’s important and what’s not. Because of this, we can actually direct where the eye will look by guiding the viewer’s eye along a specific path using visual cues, such as arrows.
Arrows actually help the viewer to comprehend information better than written directions alone. They point the way, direct the viewer’s focus, and help the viewer to filter out unimportant information. Use arrows on your exit popups to direct attention towards your call to action.
Here’s an example from Kindlepreneur:
Another way to guide the eye towards your call to action is with movement.
An animation, like the one below, is nearly impossible for the eye not to follow. In fact, this particular animation points at the call to action button, combining a directional visual cue with movement. The result is an extremely powerful exit popup.
(It’s hard to look away, isn’t it?)
Asking for an email address can be tough: due to information overload, people tend to closely guard their email addresses these days.
Asking someone to follow you on social media, however, is a lot easier. Especially if your social media channels have a significant following (social proof), it should be relatively simple to get an abandoning visitor to click the “Like” or the “Follow” button.
A particularly gutsy move is to stop asking whether a visitor wants to take action, and just assume that they do.
For example, on his webinar registration page, Neil Patel’s exit popup is a simple registration form.
Notice he doesn’t try to sell you on the webinar at all. There’s no headline, or any details about what the webinar is about. He simply assumes that you wish to register.
CrazyEgg assumes that you want to buy one of their plans. Rather than trying to sell you on their plans, they simply ask, which one will you choose?
We all know how important testimonials are on sales pages, but what about exit popups? The fact is, your exit popup is a mini sales page. You may be giving something away for “free”, but you are still asking for something in return, whether that’s an email address or a small action, like following you on Twitter.
Convince visitor’s to take action by using recommendations from your customers and subscribers. If you can include a photo of their faces, all the better.
Kevin Duncan of Be a Better Blogger uses a subscriber testimonial on his popup to drive home the value of becoming a regular reader and subscribing for updates.
Is your call to action button copy generic, such as “Subscribe”, “Download”, or “Sign Up”?
Scratch that. If you want your button to be compelling, you’ll need to ditch the generic copy.
Instead, use copy that focuses on the big benefit that they will get from your offer.
For example, Shoe Money offers free case studies as their lead magnet. Rather than a generic, “Download Now” button, their button copy reads, “I Want Millions of Dollars Now”.
You can also make your button copy more compelling simply by getting more specific on what they’re getting, or the action that they’re taking.
For instance, if you are giving away a coupon, you could use a specific dollar amount right on the button (e.g. “Get My $10 Off”):
To give you some inspiration, here are even more great examples of call to action button copy…
Sometimes visitors need a little extra incentive to take action. Free digital downloads are increasingly common, however physical items tend to have a higher perceived value. So why not give away something physical?
You don’t need to give everyone a physical gift. Just give them a chance to win the gift when they sign up for your newsletter.
For example, Invision gives you an entry into their free t-shirt drawing when you sign up with your email address.
Yorkdale offers an entry into their monthly drawing for a $150 Yorkdale gift card.
You could also offer additional entries for other actions, such as sharing on social media, or referring a friend via email. Giveaways are a powerful means of driving traffic to your website, so put them to good use in your exit popup.
Sometimes all you need to grab your visitor’s attention is a striking image.
For example, Made uses this unusual image of a model with chairs stacked on top of each other to grab your attention:
Fedex uses a map of the globe to illustrate their point in a fun, unexpected way:
Solarwinds uses animals with a dash of humor to spice up their ad campaigns:
Even something as boring as a Band-Aid can be made interesting with an eye-catching image:
Use a dramatic or unexpected image in your exit popup and you’ll stop your visitor’s right in their tracks.
Remember how we mentioned that our eyes can take in way more information than our brains can actually process? Therefore, people look for visual cues to tell them what’s important and what they can ignore?
Colour is one of those important visual clues. The specific colour you use is less important, but how you utilize contrast in colour is essential to directing the eye where you want it to go.
Studies show that the eye naturally skims a website from top to bottom, taking forays into the middle from left to right, forming an “F” shape.
Once you understand this, you can place important elements along that natural F-shaped path, and use colour to place greater visual weight on some of those elements.
Take a look at this exit popup from Marie Forleo:
Do you see how the colour pink was used to place emphasis on certain words? “We can help” and “award-winning” both pop right out at you, just before your eyes land squarely on the opt-in box at the bottom.
Because the “Subscribe Now” button is yellow (in contrast to the pink background), and it’s the only element of that color, it stands out even more than any other element on the popup.
The information gap theory of curiosity says that we get curious when we feel that there is a gap between what we know and what we don’t know. It’s like a mental itch… we simply have to scratch it!
So if you want a surefire way of making your visitors stick around longer, use an information gap to incite curiosity. Once they’ve got the “curiosity itch”, they’ll have to stick around in order to satisfy it.
In this popup, the headline promises to reveal the strategy that Gary Vaynerchuk used to get 832,241 YouTube views:
Because there is a perceived information gap, visitors will be driven to enter their email out of curiosity.
Derek Halpern offers five templates for crafting headlines that incite curiosity. These are perfect headlines for your exit popups…
By far the best way to get big results from your exit popups is by putting yourself in your visitor’s shoes, and offering them exactly what they are needing and wanting in that moment.
Ask yourself, what are all the possible reasons for a visitor to leave this particular page on my website? Out of those, which are the most likely reasons?
CountryLiving knows that their visitors would love to have one of their mouth-watering meal ideas for dinner tonight. However, the main thing holding them back is time: most people feel that they simply don’t have the time to cook an elaborate meal. So, they swoop in and save the day with “26 Easy Dinners that Can be Made in 30 Minutes or Less”!
If you don’t want the easy dinners, well, you’ll just be ordering takeout then.
This is exit popups at their best: get inside your visitor’s head, solve their reason for leaving, and become their hero.
If someone has already taken the action you wanted them to take, such as subscribing to your email list, don’t show that exit popup to them again! Besides wasting a good popup, it can annoy your visitors and make them even more keen on leaving.
Maybe there is another action you’d like them to take to move them further along your sales funnel. Or maybe you want to take advantage of the fact that these visitors are “warmer” than the others, and ask for something bigger this time around. You could also offer a different lead magnet than you did before: that way, you can build on that relationship by offering even more value.
We hope this article has given you tons of new ideas to hack your exit popups. Take one of these and run with it, and don’t forget to run a split test so you can measure your results.